# Heartland Financial Services

Heartland Financial Services is a RIA based in Milwaukee, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Milwaukee, United States
- **Region:** Oceania
- **Address:** Cedar Falls, Iowa, United States
- **Founded:** 1983
- **Assets under management:** Undisclosed
- **Website:** heartlandfinancial.net
- **LinkedIn:** https://www.linkedin.com/company/teamhcc

## Regulatory record

- **CRD number:** 29433
- **SEC file number:** 801-19074
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/29433

## About

An Entrepreneur who Believes in Building Up the Midwest by Owning, Operating & Growing One Business. | John founded Heartland because he believes entrepreneurship is the best way to continue to grow the Midwest. He raised a fund to acquire then full-time actively operate a single, privately-held business.

## Sectors

- Retirement Income Planning
- Estate Planning
- Tax Minimization
- Asset Preservation

## People

- David A. Beaty — Investment Advisor Representative
- Alan W. Gielau — Senior Agent
- Brent D. Beaty — Insurance Services Representative

## Questions

### Who runs investment decisions at Heartland Financial Services?

David A. Beaty, ChFC, CLU, LUTCF, serves as the Investment Advisor Representative and leads the firm. He works alongside senior agent Alan W. Gielau and insurance representative Brent D. Beaty.

### How does Heartland source proprietary deal flow?

Heartland does not appear to source proprietary investment deals. The firm acts as a traditional RIA, offering financial planning and insurance products through GWN Securities. No direct investment or private equity activity was identified.

### Does Heartland participate in fund commitments or only direct deals?

Heartland does not participate in fund commitments or direct deals. Its activities are limited to financial planning, insurance sales, and the recommendation of mutual funds and annuities through GWN Securities.

### What investment stages does Heartland typically target?

Heartland does not target investment stages. Its focus is on asset preservation and income generation for near-retirees and retirees, using insurance products, annuities, and mutual funds.

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Last updated: 2026-06-03T20:00:00.000Z

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