# Heartwood Financial Services

Heartwood Financial Services is a RIA.

## Overview

- **Organization type:** RIA
- **Region:** North America
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/demel-gonzalez-cfp-%c2%ae-cka%c2%ae-bb8bb021

## Regulatory record

- **CRD number:** 161998
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/161998

## About

HEARTWOOD FINANCIAL SERVICES is a state-registered investment adviser in LAKE MARY, FL. The firm manages approximately $83 million in regulatory assets. It has 2 employees and 1 investment adviser.

## Questions

### Who runs investment decisions at Heartwood Financial Services?

Heartwood Financial Services does not publicly name any investment principals, a CEO, CIO, or managing partner. Without filings or media coverage, the decision-making authority and leadership structure remain unknown to outside observers.

### How does Heartwood Financial Services source proprietary deal flow?

No information is available on the firm's deal sourcing methodology. The absence of registered SEC Form ADV, LP communications, or industry appearances makes it impossible to determine whether the firm relies on intermediaries, direct outreach, or network referrals.

### Does Heartwood Financial Services participate in fund commitments or only direct deals?

No documented fund commitments, co-investments, or direct deal activity for Heartwood Financial Services exist in public record. The firm has not disclosed a preference for fund-of-funds, secondaries, or direct equity investment.

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Last updated: 2026-07-06T01:24:18.055Z

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