# Helen of Troy Limited

Helen of Troy Limited is an other based in El Paso, United States.

## Overview

- **Organization type:** other
- **Headquarters:** El Paso, United States
- **Region:** North America
- **Address:** El Paso, TX, United States
- **Assets under management:** Undisclosed
- **Website:** helenoftroy.com
- **LinkedIn:** https://www.linkedin.com/company/helen-of-troy

## Regulatory record

- **Reports private funds:** No

## About

Elevating Lives, Soaring Together. Join us!

## Sectors

- Consumer Products
- Health & Wellness
- Beauty
- Housewares

## Offices

- New York, NY
- Boston, MA
- Arlington, TN
- Lausanne, Switzerland
- Shenzhen, China
- Macau, China

## Questions

### Who makes investment decisions at Helen of Troy Limited?

As a publicly traded company, strategic and capital-allocation decisions are made by its board of directors and executive management team, not by a designated investment officer. The company does not operate as a family office or asset manager, so investment decisions are focused on product development, brand management, and supply chain operations rather than external portfolio management.

### What brands does Helen of Troy own?

Helen of Troy's portfolio includes well-known brands such as OXO (kitchen tools and housewares), Drybar (hair styling tools and products), Vicks (health and wellness), Hydro Flask (insulated water bottles), and PUR (water filtration). The brands are organized into categories: Home & Outdoors, Health & Wellness, and Beauty.

### Does Helen of Troy invest in external startups or funds?

Based on public filings, Helen of Troy does not engage in external venture investing or fund commitments as a significant part of its business model. Its capital is deployed into product innovation, brand marketing, supply chain improvement, and strategic acquisitions of consumer brands that fit its portfolio.

### What is Helen of Troy's stance on co-investments with external partners?

Helen of Troy does not position itself as a co-investor or private-equity partner. As a publicly traded operating company, it pursues acquisitions and organic growth independently. The firm's capital structure is financed through public equity and debt, not through fund structures or co-investment vehicles.

### How does Helen of Troy relate to the original family behind the company?

The company was founded over 50 years ago but is now publicly traded with a diverse shareholder base. The founding family no longer has majority control; the firm is governed by a board elected by all shareholders. Specific wealth-origin details of the founders are not publicly disclosed in firm materials.

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Last updated: 2026-06-03T20:00:00.000Z

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