# Hellen's Rock Capital

Hellen's Rock Capital is a Single Family Office based in Bucharest, Romania.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Bucharest, Romania
- **Region:** Europe
- **Address:** Bucharest, Romania
- **Founded:** 2017
- **Assets under management:** 1500 (Altss estimate)
- **Website:** hellensrock.com
- **LinkedIn:** https://www.linkedin.com/company/hellensrock

## Regulatory record

- **Reports private funds:** No

## About

Hellen's Rock Capital was established in 2017 by Sacha Dragic after Superbet scaled into one of the largest sports-betting and gaming operators in Central and Eastern Europe. The office channels that liquidity into a concentrated set of private-market strategies rather than diversified public portfolios. Capital flows into venture at seed and Series A stages, real estate development, and select private equity transactions. Asset classes include Media & Entertainment, FinTech, AgriTech & FoodTech, InsurTech and Mobility & Transportation. Confirmed holdings encompass ELI Parks logistics sites in Ploiești, Pitești, Brăila, Buftea-Chitila, One Tower, Genesis College Campus, Holde Agri Invest and blockchain positions. Co-investors include Michael Carrick in GoJoe, Mate Rimac in Rolla and Luka Modrić in Sportening. Activity remains concentrated in Europe with primary execution in Romania. The team numbers no disclosed headcount beyond named relationships. Additional vehicles include the Superbet Foundation. Recent operational steps center on continued expansion of the ELI Parks network and direct venture commitments in AI/ML and Web3. The office maintains a Bucharest headquarters and lists no further locations. A structural distinction lies in the hybrid mandate that pairs early-stage venture with large-scale industrial real estate developed through operating-company relationships rather than third-party fund commitments.

## Sectors

- Media & Entertainment
- Digital Health
- FinTech
- EdTech
- Sports & Wellness
- Gaming
- Luxury
- HRTech
- Mobility & Transportation
- AgriTech & FoodTech
- InsurTech

## People

- Ionut Dumitrescu — Business Partner

## Questions

### Who runs investment decisions at Hellen's Rock Capital?

Sacha Dragic sets overall direction. Ionut Dumitrescu acts as Business Partner on logistics and industrial projects. No additional investment committee members are named in public materials.

### How does Hellen's Rock Capital source proprietary deal flow?

Sourcing occurs through direct founder relationships and co-investor networks. Examples include prior connections to Mate Rimac and Luka Modrić that produced joint positions in Rolla and Sportening.

### Does Hellen's Rock Capital participate in fund commitments or only direct deals?

The office uses both direct investments and fund-of-funds vehicles. It also deploys into alternative VC models and private equity structures.

### What investment stages does Hellen's Rock Capital typically target?

Primary focus remains on Seed and Series A rounds. Later-stage private equity and real estate development receive separate allocations.

### Does Hellen's Rock Capital maintain philanthropic structures?

The Superbet Foundation operates alongside the family office. No further separation details or grant figures appear in available records.

## Related profiles

- [Changjia Group](https://altss.com/profile/changjia-group-zhao-changjia-family-office)
- [Ahlstrom Capital](https://altss.com/profile/ahlstrom-capital-ahlstrom-family-office)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/hellen-s-rock-capital-sacha-dragic-family-office

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology