# Hellen's Rock Capital (Sacha Dragic Family Office)

Hellen's Rock Capital (Sacha Dragic Family Office) is a Single Family Office based in Bucharest, Romania.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Bucharest, Romania
- **Region:** Europe
- **Address:** Bucharest, Romania
- **Founded:** 2017
- **Assets under management:** $1.5B (Altss estimate)
- **Website:** www.hellensrock.com
- **LinkedIn:** https://www.linkedin.com/company/hellensrock

## Regulatory record

- **Reports private funds:** No

## About

Founded in 2017, Hellen's Rock Capital manages the wealth Sacha Dragic generated by scaling Superbet into a CEE gaming leader — a business that later drew a €175M investment from Blackstone. Dragic, a former Yugoslavian junior chess champion, has structured the family office to reflect his own entrepreneurial range, blending venture, real estate, and classic business lines under distinct but connected operational arms. The firm divides its venture strategy into two streams. D Moonshots executes early-stage startup investments and a fund-of-funds approach, with confirmed co-investments including GoJoe alongside Michael Carrick, Rolla alongside Mate Rimac, and Sportening alongside Luka Modrić. On the real-estate side, D Craig Holding manages a growing logistics and commercial property portfolio in Romania — notably the ELI Parks network spanning Ploiești, Pitești, Brăila, and Buftea-Chitila, plus One Tower and One Cotroceni Park in Bucharest. A third pocket holds a blockchain and DeFi portfolio alongside a controlling stake in Holde Agri Invest, continuing the Dragic family's deepening agritech exposure. The office concentrates its venture activity across Central and Eastern Europe, targeting seed and Series A deals spanning digital health, fintech, edtech, gaming, and mobility. Hellen's Rock operates leanly, with Dragic at the center as anchor investor and strategic partner. Ionut Dumitrescu co-developed the ELI Parks logistics network alongside him. The office also maintains a philanthropic vehicle, the Superbet Foundation, which operates separately. Blackstone's 2019 investment in Superbet serves as the anchoring wealth event, though Dragic's personal real estate and venture deployment originated years earlier through his angel activity and the formal 2017 family-office launch. What distinguishes the architecture is the dual vehicle structure: D Moonshots receives early-stage venture and fund commitments, while D Craig Holding warehouses real assets and traditional business lines. This separation lets Dragic write flexible, instrument-tailored checks across asset classes without forcing a venture-fund mandate onto real estate, or vice versa — a deliberate departure from the unified family-office model dominant in Western Europe.

## Sectors

- Media & Entertainment
- Digital Health
- FinTech
- EdTech
- Sports & Wellness
- Gaming
- Luxury
- HRTech
- Mobility & Transportation
- AgriTech & FoodTech
- InsurTech

## People

- Sacha Dragic — Founder

## Questions

### Who makes investment decisions at Hellen's Rock Capital?

Sacha Dragic, as founder and anchor investor, sits at the center of all allocation decisions. He operates early-stage venture and fund-of-funds commitments through the D Moonshots arm, while D Craig Holding manages real estate and traditional business lines. Ionut Dumitrescu is a known business partner, particularly on the logistics side where they co-developed the ELI Parks network.

### How is Hellen's Rock Capital structured as a family office?

It is structured as a single family office with two distinct operational arms: D Moonshots executes early-stage startup investments and fund-of-funds strategies, while D Craig Holding houses real estate, financial market investments, and other classic business lines. The Superbet Foundation handles philanthropy separately.

### Does Hellen's Rock participate in fund commitments or only direct deals?

Both. Through D Moonshots, Dragic pursues direct early-stage venture deals and a fund-of-funds strategy. Confirmed direct co-investments include GoJoe, Rolla, and Sportening. The real estate and agribusiness holdings through D Craig Holding are direct and control-oriented.

### Does the firm have philanthropic structures?

Yes. The Superbet Foundation operates as the family's philanthropic vehicle, legally separate from the investment arms. Dragic's family-office website emphasizes empowerment and wellbeing themes that align with Foundation activity, but the Foundation's governance and grantmaking operate independently of D Moonshots and D Craig Holding.

## Related profiles

- [Assure Wealth](https://altss.com/profile/assure-wealth-as)
- [Arié Family Office](https://altss.com/profile/arie-family-office)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/hellens-rock-capital-sacha-dragic-family-office

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology