# Hera Family Office

Hera Family Office is a Multi Family Office based in Roskilde, Denmark.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Roskilde, Denmark
- **Region:** Europe
- **Address:** Roskilde, Denmark
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.herafamilyoffice.dk
- **LinkedIn:** https://www.linkedin.com/company/hera-family-office/

## Regulatory record

- **Reports private funds:** No

## About

Hera Family Office was established in 2012 by Jørgen Madsen, a former director of private banking at Nordea and SEB. It operates as a multi-family office serving wealthy individuals, families, investment companies, and foundations. The firm maintains a license from Finanstilsynet for investment, credit, deposit, pension, and insurance advice. Services center on objective wealth management without proprietary products or fixed external partners. Clients receive cash management, loan and insurance administration, pension oversight, and ongoing portfolio administration. The firm executes direct co-investments and SPVs in growth and startup stages across Europe, Asia, and the Middle East. Holdings include NIO Real Estate I K/S in Denmark and the Value Embassy Real Estate Portfolio. Jørgen Madsen serves as CEO and chairman of the private banking committee at Finansanalytikerforeningen. Tim Lemaire leads operations in Liechtenstein and Dubai. The firm sponsors Skiclub Triesenberg and holds membership in IR Global. No recent operational events from the past 24 months appear in available records. The structure separates advisory from product sales through regulatory licensing and fixed-fee agreements. This setup supports cost sharing across families while maintaining dedicated one-point contact for each client.

## Sectors

- FinTech

## People

- Jørgen Madsen — Founder and CEO

## Questions

### Who runs investment decisions at Hera Family Office?

Jørgen Madsen serves as founder and CEO and sets the advisory framework. Tim Lemaire leads the Liechtenstein and Dubai operations. Decisions follow individualized agreements reviewed with each family.

### Is Hera Family Office structured as a single family office or does it operate more like a multi-family office?

It functions as a multi-family office. The firm serves multiple wealthy families, investment companies, and foundations under separate advisory agreements.

### Does Hera Family Office participate in fund commitments or only direct deals?

It executes direct co-investments and SPVs. Confirmed holdings include NIO Real Estate I K/S and the Value Embassy Real Estate Portfolio.

### What investment stages does Hera Family Office typically target?

The firm targets growth and startup stages. It also maintains a securities portfolio and real estate positions in Denmark and globally.

### Where does the underlying wealth come from?

Wealth origin is not publicly disclosed. The firm attributes client relationships to named principals such as Jacob Gudmund Olsen of JGO Holding.

### How is Hera Family Office related to Axcel Management?

Axcel Management purchased a majority stake in Gubi from JGO Holding, a client entity linked to principal Jacob Gudmund Olsen.

## Related profiles

- [Henry Investment Group](https://altss.com/profile/henry-investment-group-david-henry-family-office)
- [Heritage Growth Partners](https://altss.com/profile/heritage-growth-partners)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/hera-family-office

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