Herndon Wealth Services

The office relies on a relationship-driven sourcing model anchored in the principal's decades-long network of Bay Area founders, venture capital general partners, and Silicon Valley angel groups. Herndon does not participate in broad auction processes or commit through placement agents. Sourcing is proprietary, leaning heavily on referred and shared-cap-table opportunities.

Herndon focuses on seed through Series B venture rounds, occasionally participating in later-stage growth rounds for existing portfolio companies. The office is stage-agnostic within early-stage venture but favors rounds where the principal's operator experience can influence company-building through board observation or advisory capacity.

The firm concentrates on enterprise software, applied artificial intelligence and machine learning, fintech infrastructure, and digital health. Defense technology, hard biotech, and physical climate hardware are generally avoided. The office's sector appetite reflects the principal's own investing track record and network depth in B2B technology.

Herndon actively co-invests alongside established Bay Area venture capital firms, preferring syndicate-style rounds where the office can act as a silent but substantive capital partner. The firm does not lead rounds or take board seats when co-investing, positioning itself as a flexible, non-institutional co-investor for top-tier lead funds.