# Heron Bay Capital Management

Heron Bay Capital Management is a Multi Family Office based in Bloomfield Hills, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Bloomfield Hills, United States
- **Region:** North America
- **Address:** 40701 Woodward Ave, Suite 104, Bloomfield Hills, MI 48304, United States
- **Founded:** 2020
- **Assets under management:** 1400 (Altss estimate)
- **Website:** heronbaycap.com
- **LinkedIn:** https://www.linkedin.com/company/heron-bay-capital-management

## Regulatory record

- **CRD number:** 305537
- **SEC file number:** 801-117590
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-05-12T05:00:00.000Z
- **Reports private funds:** No
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/305537

## About

Heron Bay Capital Management was established in 2020 by Gerald and Paul Seizert following the sale of their prior institutional equity business. The founders channel experience from Seizert Capital Partners into advisory and investment services for multiple families. The firm concentrates on public equity strategies and hedge fund exposure. It structures mandates around direct equity positions and external manager relationships within North America. Planning services incorporate tax, estate, and philanthropic coordination for clients. Gerald Seizert serves as a trustee of the University of Toledo Foundation and holds membership in the CFA Institute and CFA Society Detroit. The firm maintains the Gerald L. and Cheryl A.

## Sectors

- Hedge Funds

## People

- Gerald Seizert — Managing Partner and Chief Investment Officer
- Paul Seizert — Chief Executive Officer and Managing Partner
- Chet Rastogi — Partner and Portfolio Manager
- Joseph Ashmore — Director of Research

## Questions

### Who runs investment decisions at Heron Bay Capital Management?

Gerald Seizert serves as Managing Partner and Chief Investment Officer. Paul Seizert acts as Chief Executive Officer and Managing Partner. Chet Rastogi and Joseph Ashmore support portfolio management and research.

### Does Heron Bay Capital Management participate in fund commitments or only direct deals?

The firm deploys capital through hedge fund commitments and proprietary public-equity strategies. No direct company-level investments are disclosed in available records.

## Related profiles

- [IPGL](https://altss.com/profile/ipgl)
- [Aura Group](https://altss.com/profile/aura-group)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/heron-bay-capital-management

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