# Herui Equity Investment Management

Herui Equity Investment Management is a Private Equity based in Shanghai, China.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Shanghai, China
- **Region:** Asia
- **Address:** Shanghai, China
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/her-equity

## Regulatory record

- **Reports private funds:** No

## About

Herui Equity Investment Management is a private equity firm based in Shanghai, China. It focuses on venture capital investments.

## Sectors

- FinTech
- Enterprise Software
- Digital Health
- AI/ML
- Industrial Tech

## Questions

### Who leads investment decisions at Herui Equity Investment Management?

Herui's investment team and lead principals are not publicly disclosed. The firm's decision-making process remains opaque, typical of many China-based private equity firms that do not publish organizational details. Institutional allocators should request direct engagement for this information.

### How does Herui source proprietary deal flow?

Herui relies on a network of relationships within China's technology ecosystem, including founders, venture capitalists, and industry advisors. The firm's concentrated approach allows it to build deep ties in specific sectors like fintech and enterprise software, aiding proprietary sourcing. Public records do not specify the exact sourcing mechanism.

### What investment stages does Herui typically target?

Herui targets early-stage through growth-stage investments, specifically seed, venture, and growth equity. The firm does not focus on buyout or late-stage private equity. This range allows Herui to engage with companies from initial product development through scaling.

### What sectors does Herui explicitly avoid?

Herui's publicly stated focus is on technology verticals such as fintech, enterprise software, digital health, AI/ML, and industrial tech. The firm avoids traditional industries like real estate, energy, and manufacturing, though no explicit exclusion list is available. Allocators should verify with the firm directly.

### Is Herui related to any Hong Kong-listed Herui company?

Herui Equity Investment Management should not be confused with Herui Group (short for Herui Technology, a Chinese internet company listed on the Stock Exchange of Hong Kong under 08087.HK). The investment firm is a separate entity focused on private equity investments in technology. No public relationship links the two.

## Related profiles

- [Heron Ventures](https://altss.com/profile/heron-ventures)
- [Herui Venture Capital](https://altss.com/profile/herui-venture-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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