# High Tide

High Tide is an Asset Manager based in Calgary, Canada.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Calgary, Canada
- **Region:** North America
- **Address:** Calgary, AB, Canada
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** hightideinc.com
- **LinkedIn:** https://www.linkedin.com/company/hightideinc

## About

High Tide Inc. is a community-grown, retail-forward cannabis enterprise founded in 2009. It operates more than 220 locations as the largest cannabis retailer in Canada. The company also operates in the European medical cannabis market and maintains a presence in the United States through its hemp-derived CBD subsidiaries.

## Sectors

- Cannabis

## People

- Raj Grover — Chief Executive Officer

## Questions

### Does High Tide cultivate cannabis, or is it a pure retail play?

High Tide does not hold a cultivation license nor does it own production assets. The company focuses entirely on retail distribution, both physical stores (Canna Cabana, Meta) and e-commerce platforms for consumption accessories. Wholesale and branded accessory lines make up its non-retail revenue, sourced through third-party manufacturing.

### How large is High Tide's store footprint, and where is it concentrated?

As of its most recent public filings, High Tide operates over 160 locations. The estate is concentrated in Ontario and Alberta, with additional stores in Saskatchewan and Manitoba. An earlier plan for exponential Alberta expansion was constrained by a provincial moratorium on new cannabis retail licenses in key cities, which High Tide challenged in court in 2022.

### What is the Cabana Club loyalty program, and why does it matter?

Cabana Club is High Tide's membership loyalty program, which provides discounts and exclusive access in exchange for customer data. It surpassed 1.3 million members in early 2024, creating a direct marketing channel that lowers customer acquisition costs relative to competitors reliant on provincial online portals. The database also informs real-estate site selection and private-label product development.

### Does High Tide operate in the United States or Europe?

High Tide's physical retail operations remain entirely within Canada. However, the company owns and operates e-commerce platforms that ship CBD and accessories into the U.S. and Europe, including NuLeaf Naturals (Nevada-based CBD) and Blessed CBD (United Kingdom). These subsidiaries remain compliant with the regulatory regimes of their respective jurisdictions and do not involve cross-border cannabis sales.

### Who controls strategic decisions at High Tide?

Founder and CEO Raj Grover is the single largest shareholder and exercises operational control over capital allocation, M&A, and geographic expansion. The company is publicly traded but Grover's concentrated equity position and board influence mean strategy is effectively founder-led, a structure common among Canadian cannabis consolidators.

## Related profiles

- [First Ottawa Bancshares](https://altss.com/profile/first-ottawa-bancshares-inc)
- [MAYFAIR GOLD CORP.](https://altss.com/profile/mayfair-gold-corp)

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Last updated: 2026-07-11T16:25:44.000Z

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