# Highlandx

Highlandx is a Private Equity based in Menlo Park, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Menlo Park, United States
- **Region:** North America
- **Address:** Menlo Park, CA, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** https://highlandventuresltd.com
- **LinkedIn:** https://www.linkedin.com/company/highlandx

## Regulatory record

- **CRD number:** 315413
- **SEC file number:** 802-122034
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/315413

## About

Highland Ventures is a national venture management company focused on strategically developing and operating businesses centered around its real estate. It is a family-owned and operated company that launches and scales businesses, with experience in retail, food service, and healthcare. Approximately $800 million in commercial real estate owned by Highland funds growth in new business concepts and ongoing operations, and 90% of its businesses are located in real estate it owns.

## Sectors

- Private Equity
- Technology

## People

- Keith Hoogland — CEO
- Ingram Haley — CFO
- McLain Hoogland — President | Hoogland Restaurant Group
- Ben Hoogland — President | Legacy Commercial Property
- Ben Jacobs — President | Intune Physical Therapy
- Deanna Flynn — Vice President of Analytics and PMO
- Stephanie Forsberg — Director of Human Resources
- Dan Powers — Director of IT
- Sam Hoogland — Director of Finance and Acquisitions
- Rich Palumbo — Director of Marketing

## Questions

### Who runs investment decisions at Highlandx?

No principals, managing partners, or investment committee members are publicly named for Highlandx. The firm has not disclosed its leadership team through its website, LinkedIn, or public filings.

### How does Highlandx source proprietary deal flow?

Highlandx's deal sourcing methodology is not described in any public record. The firm does not appear to maintain a known network of advisors or scouts.

### Does Highlandx participate in fund commitments or only direct deals?

Highlandx's investment vehicle preferences — whether fund commitments, direct deals, or co-investments — are not specified in any public source.

### What investment stages does Highlandx typically target?

No stage focus (e.g., growth equity, buyout, venture) has been disclosed by Highlandx. A technology orientation is inferred from its location and sector tags.

## Related profiles

- [Highlands Ventures](https://altss.com/profile/highlands-ventures)
- [Hillsborough Venture](https://altss.com/profile/hillsborough-venture)

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Last updated: 2026-08-11T15:06:57.816Z

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