# HitPay

HitPay is an Asset Manager based in Singapore, Singapore.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** 88 Market Street Level #40-01, CapitaSpring, Singapore 048948
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** hitpayapp.com
- **LinkedIn:** https://www.linkedin.com/company/hitpay-payments

## Regulatory record

- **Reports private funds:** No

## About

HitPay operates a full-stack payments infrastructure platform for businesses in APAC. Founded in 2016 and headquartered in Singapore, it combines e-commerce, point-of-sale and B2B payments on a single platform. The platform is regulated in six APAC jurisdictions and backed by Tiger Global, Y Combinator, Global Founders Capital and HOF Capital.

## Sectors

- Payments
- FinTech
- E-commerce
- SaaS

## Offices

- Makati, Philippines
- Kuala Lumpur, Malaysia
- Jakarta, Indonesia
- Bangkok, Thailand
- Sydney, Australia
- Auckland, New Zealand
- Hong Kong
- London, United Kingdom
- Stockholm, Sweden
- Middletown, DE, United States

## Questions

### How is HitPay regulated in the markets it operates in?

HitPay is licensed by the Monetary Authority of Singapore under the Payment Services Act, which governs account issuance, domestic and cross-border money transfer, and merchant acquisition. In other jurisdictions, HitPay establishes local operating entities — such as PT Solusi Dompet Indonesia and HitPay Payments Limited in Hong Kong — to comply with national payments regulation. The firm also maintains PCI DSS Level 1 certification, the highest card-data security standard.

### Which payment methods does HitPay consolidate for merchants?

The platform aggregates card schemes (Visa, Mastercard), real-time bank transfers (including Singapore's PayNow), and regional e-wallets such as GrabPay into a single merchant checkout and API. Multi-currency settlement and borderless QR functionality let foreign consumers pay via their home banking apps while the merchant receives funds in their local currency.

### What is HitPay's revenue model?

HitPay does not charge setup, monthly, or cancellation fees; it earns on per-transaction fees that vary by payment method. In Singapore, PayNow transactions cost 0.65% + S$0.30, while card transactions are 2.8% + S$0.30. Physical POS terminals are sold on a one-time basis ranging from S$85 to S$350, with no rental charges.

### Who invested in HitPay and what is the capitalization structure?

The firm's website references being backed by external investors under a 'World Class Investors' heading, but the specific funds, individuals, or round details are not publicly disclosed. As a result, the capital structure and ownership distribution cannot be verified from primary sources.

### In which countries can a merchant go live with HitPay today?

HitPay lists ten supported markets for payment acceptance on its website: Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, China, Australia, and New Zealand. It also maintains corporate entities in Hong Kong, the United Kingdom, Sweden, and the United States, though the operating scope in those locations is not detailed publicly.

### How does HitPay handle foreign exchange for cross-border transactions?

HitPay offers automatic currency conversion that lets customers pay in their local currency while merchants receive settlement in their chosen currency. The firm states that it applies transparent FX rates with no foreign exchange markup or foreign-currency conversion fees passed to the customer, and highlights margin gains of more than 0.5% for merchants using local QR payments instead of international card rails.

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Last updated: 2026-07-11T16:25:47.000Z

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