# Hockey Stick Investments

Hockey Stick Investments is a Single Family Office based in Chapel Hill, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Chapel Hill, United States
- **Region:** North America
- **Address:** Chapel Hill, NC, United States
- **Assets under management:** Undisclosed
- **Website:** https://hockeystickinvestments.com

## Regulatory record

- **Reports private funds:** No

## About

Hockey Stick Investments is a family office based in Chapel Hill, North Carolina, established in 2020. It has committed to 70 funds. The firm focuses on investments in the Raleigh-Durham-Chapel Hill area.

## Sectors

- Consumer Goods
- Food & Beverage
- Health & Wellness
- Digital Health

## People

- John Replogle — Managing Partner

## Questions

### Who runs investment decisions at Hockey Stick Investments?

John Replogle serves as managing partner and makes all investment decisions. His background as CEO of Burt's Bees and Seventh Generation, plus earlier brand-management roles at Unilever and Diageo, shapes the office's operator-centric approach. No other investment committee members are publicly identified.

### How does Hockey Stick Investments source its deals?

Deal flow comes primarily through Replogle's personal network of founders, CEOs, and industry contacts built across three decades in consumer goods. His board roles, speaking engagements at Conscious Capitalism and natural products conferences, and deep ties to the Boulder-Durham CPG corridor generate proprietary referrals. The office does not accept unsolicited pitches.

### Does the firm invest in funds or only directly into companies?

Hockey Stick Investments executes exclusively direct investments — equity and convertible notes into individual companies. There is no public record of fund commitments, fund-of-funds allocations, or LP positions in external venture funds. Replogle's model relies on concentrated positions where he can add operating value.

### What is the firm's geographic focus?

Portfolio companies are split between the United States and Europe. Replogle's transatlantic operating experience — brand management roles in the UK and US — enables sourcing and diligence across both regions. Grove Collaborative is US-headquartered; Waterdrop operates from Vienna, Austria.

### Does Replogle maintain any philanthropic or foundation structures?

No separate foundation or philanthropic vehicle is publicly linked to Hockey Stick Investments. Replogle's advocacy for ESG and conscious capitalism is embedded in the investment thesis itself rather than structured as a parallel philanthropic entity. He serves on the board of Conscious Capitalism Inc., reflecting that integrated approach.

## Related profiles

- [Human Capital Development](https://altss.com/profile/human-capital-development)

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Last updated: 2026-08-10T15:54:10.904Z

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