# Holdings

Holdings is an Asset Manager based in San Mateo, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Mateo, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** holdingsapp.com
- **LinkedIn:** https://www.linkedin.com/company/holdings-app

## Regulatory record

- **CRD number:** 324537
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/324537

## About

Holdings App is a state-registered investment adviser in San Mateo, CA. It manages approximately $13 million in regulatory assets. The firm has 1 employee and 1 investment adviser.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- Mobility & Transportation
- Real Estate

## People

- Brian Lonergan — Co-Founder & CEO
- Matt Cohen — Co-Founder

## Questions

### How does Holdings generate revenue from 1031 exchanges without acting as a broker?

The company operates as a vertical SaaS business. Qualified intermediaries pay a subscription fee to access the platform and present vetted replacement properties to their exchanger clients. When a transaction closes, Holdings earns a small basis-point fee on the deal value. In September 2023 the firm acquired a title and escrow agency, adding closing-service fees to its income streams — still without holding inventory or taking brokerage commissions.

### Who are Holdings' primary customers, and how large is that distribution network?

Holdings sells directly to Qualified Intermediaries — the regulated financial entities that receive and hold 1031 exchange proceeds between the sale of a relinquished property and the purchase of a replacement. The company states it has onboarded over 800 QI firms, including major national intermediaries like IPX 1031 and Asset Preservation Inc., giving it distribution into a fragmented network of tens of thousands of independent operators.

### What types of replacement properties appear on the Holdings platform?

The platform aggregates inventory across Delaware Statutory Trusts, tenant-in-common offerings, and single-tenant net-lease properties. Typical listed assets include net-leased retail locations occupied by Dollar General, Walgreens, and DaVita, alongside industrial and medical-office properties across more than 40 US states. The mix skews toward stabilized, credit-tenant assets that match exchangers' passive-ownership preferences.

### Is Holdings a real estate fund or a technology company?

Holdings is a technology company with fintech economics — it sells software subscriptions and earns transaction-based fees, not carried interest or management fees. The firm has never raised a real estate fund, does not co-invest alongside clients, and does not hold properties on its balance sheet. The 2019 seed round from Craft Ventures and Abstract Ventures classified the company as a software investment.

### What problem does the 45-day identification deadline create, and how does Holdings solve it?

Under Section 1031, exchangers must formally identify up to three replacement properties within 45 calendar days of selling their relinquished asset. Most individual investors rely on a small network of brokers, meaning they see only a fraction of available inventory during the compressed window. Holdings digitizes that 45-day sprint by giving the QI a searchable inventory tool, so the exchanger can evaluate compliant options across multiple sponsors and geographies simultaneously rather than waiting on phone calls.

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Last updated: 2026-06-03T20:00:00.000Z

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