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Holmarcom Group
Holmarcom Group functions as the investment vehicle for the Bensalah family. Mohamed Hassan Bensalah founded and leads the firm as chairman and chief...
Holmarcom Group
Holmarcom Group functions as the investment vehicle for the Bensalah family. Mohamed Hassan Bensalah founded and leads the firm as chairman and chief executive. Miriem Bensalah-Chaqroun sits on the board and runs Les Eaux Minérales d'Oulmès. The firm allocates across financial services, insurance, agribusiness, logistics and real estate. It executes buyouts and growth equity through direct co-investments and SPVs. Confirmed positions include stakes in Mass Céréales al Maghreb alongside A.P. Moller Capital and a $135 million IFC commitment into Holmarcom Finance Company in 2024. Activity centers on Morocco with additional exposure in Senegal, Côte d'Ivoire, Benin and Kenya. No public headcount or AUM figure exists. The group operates subsidiaries including AtlantaSanad Assurance, Crédit du Maroc and Air Arabia Maroc. In April 2026 Holmarcom Finance Company signed an agreement with BNP Paribas for the acquisition of BMCI. Fondation Abdelkader Bensalah handles separate philanthropic activity. Holmarcom maintains a hybrid structure that combines family control with institutional co-investors on platform companies. This model allows the firm to scale financial-services holdings while retaining operational oversight through named family principals.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
Africa
Country
Morocco
City
Casablanca
Corporate office
20, rue Mustapha El Maâni, Casablanca, Maroc
Principals
Mohamed Hassan Bensalah
Chairman and CEO
Miriem Bensalah-Chaqroun
Director
Sector focus
Frequently asked questions
Who runs investment decisions at Holmarcom Group?
Mohamed Hassan Bensalah serves as chairman and CEO. Miriem Bensalah-Chaqroun participates as a director and oversees operating assets including Les Eaux Minérales d'Oulmès.
Does Holmarcom Group participate in fund commitments or only direct deals?
The firm uses direct co-investments, SPVs, fund-of-funds and infrastructure vehicles. It has executed both direct holdings and platform partnerships such as the IFC investment into Holmarcom Finance Company.
Where does the underlying wealth come from?
The Bensalah family built its position through Moroccan operating businesses in insurance, agribusiness and logistics. Holmarcom Group now manages those interests as a single-family office.
What investment stages does Holmarcom Group typically target?
The firm focuses on buyout and growth equity. It also deploys into infrastructure and real-estate assets across its core sectors.
How is Holmarcom Group related to its operating subsidiaries?
Holmarcom Group holds controlling interests in entities such as AtlantaSanad Assurance, Crédit du Maroc and Mass Céréales al Maghreb. Family principals sit on the boards of key subsidiaries.
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