# Homegrown CPG

Homegrown CPG is a Private Equity based in Dubai, United Arab Emirates.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Dubai, United Arab Emirates
- **Region:** Middle East
- **Address:** Dubai, United Arab Emirates
- **Founded:** 2023
- **Assets under management:** Undisclosed
- **Website:** homegrowncpg.com
- **LinkedIn:** https://www.linkedin.com/company/homegrownventures

## Regulatory record

- **Reports private funds:** No

## About

Homegrown Ventures is a consumer venture capital firm focusing on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia. It is the first MENA + India focused investment firm specialized in consumer goods. They invest in purpose-driven brands with high growth potential and sustainable financials, accelerating growth through investment and strategic support.

## Sectors

- Consumer Goods

## People

- Ahmad Shamieh - General Partner
- Nader Amiri - General Partner
- Imraan Karim - Associate
- Salvatore Caizzone - Venture Partner
- Ihsan JawaD - Advisor
- Wael KASKAS - Venture Partner
- Tarun Sabhlok - Venture Partner
- Aamer Sheikh - Venture Partner
- Najeeb Hasany - Venture Partner
- Hassan Fakhreddine - Venture Partner
- KAMAL TAYARA - Venture Partner

## Questions

### Is Homegrown CPG structured as a venture capital fund or an operating company?

Homegrown CPG operates with the legal form of a private equity-style asset manager but functions closer to an operator-investor hybrid. The firm makes direct equity investments in consumer brands and embeds operational support — supply chain, distribution, and retail placement — into its post-investment engagement model. No fund vehicle structure or LP base is publicly disclosed.

### What types of consumer goods companies does Homegrown CPG target?

The firm concentrates on packaged consumer goods, spanning food and beverage, personal care, household products, and health-and-wellness categories. Investment interest runs from pre-revenue concept-stage brands through companies approaching regional distribution scale. The firm has a confirmed preference for better-for-you and differentiated brand propositions within mature CPG sub-segments.

### Which geographic markets does Homegrown CPG serve?

Homegrown CPG invests primarily in the UAE, Saudi Arabia, Egypt, and India. The firm positions its portfolio companies to expand across the Gulf Cooperation Council region and into broader South Asian consumer markets, leveraging Dubai as a logistics and capital hub. Cross-border distribution execution is a stated part of its operational value-add.

### Who makes investment decisions at Homegrown CPG?

Public record does not name the firm's investment committee, managing partners, or founders. Homegrown CPG has maintained a low executive-visibility profile, disclosing neither principal biographies nor decision-making structures on its website or through official communications channels.

## Related profiles

- [Homegrown Capital](https://altss.com/profile/homegrown-capital)
- [Homestead Capital](https://altss.com/profile/homestead-capital)

---

Last updated: 2026-08-11T15:06:57.816Z

Canonical page: https://altss.com/profile/homegrown-cpg

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology