# Hong Leong Asset Management

Hong Leong Asset Management is an Asset Manager based in Kuala Lumpur, Malaysia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Kuala Lumpur, Malaysia
- **Region:** Asia
- **Address:** Kuala Lumpur, Malaysia
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** www.hlam.com.my
- **LinkedIn:** https://www.linkedin.com/company/hong-leong-asset-management-berhad

## Regulatory record

- **Reports private funds:** No

## About

Hong Leong Asset Management is a Malaysian asset management firm founded in 1994. It offers investment solutions through services such as equities, fixed income, money market, and multi-assets. The firm is based in Kuala Lumpur.

## Sectors

- Asset Management
- Islamic Finance
- Wealth Management

## People

- Tan Sri Quek Leng Chan — Executive Chairman, Hong Leong Financial Group

## Questions

### Who controls Hong Leong Asset Management?

HLAM sits under Hong Leong Financial Group, which is part of the Hong Leong Group Malaysia conglomerate controlled by Tan Sri Quek Leng Chan. The group also includes Hong Leong Bank, Hong Leong Capital, and HLA Holdings. Quek Leng Chan has chaired the financial group for decades and is one of Malaysia's wealthiest individuals.

### How does Hong Leong Asset Management distribute its funds?

HLAM leverages the Hong Leong Financial Group's branch network, particularly Hong Leong Bank, as a primary distribution channel. Unit trusts are sold through the bank's wealth-management desks to retail and mass-affluent clients. The firm also distributes through external institutional channels and the group's agency force in Malaysia.

### Is Hong Leong Asset Management a pure play, or does it rely on group resources?

HLAM is not a standalone boutique. It draws on the investment research, treasury, and compliance infrastructure of Hong Leong Bank and Hong Leong Capital. This integration cuts operating costs but also ties the firm's investment-policy framework to the parent group's governance and risk-appetite decisions.

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- [Hongkun Yirun Investment](https://altss.com/profile/hongkun-yirun-investment)
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Last updated: 2026-06-03T20:00:00.000Z

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