# Human Element

Human Element is an Asset Manager based in Ann Arbor, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Ann Arbor, United States
- **Region:** North America
- **Address:** Ann Arbor, MI, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** human-element.com
- **LinkedIn:** https://www.linkedin.com/company/human-element-la

## Regulatory record

- **CRD number:** 329759
- **SEC file number:** 802-130433
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/329759

## About

Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. The firm delivers website development, design, and consulting for B2B and B2C eCommerce and lead generation, along with digital marketing, strategy and design, and analytics. Founded by Ben Lorenz and Jason Magee, it provides technology expertise to build human-centered digital experiences and is an Adobe Silver Solution Partner.

## Sectors

- Enterprise Software
- Mobility & Transportation
- Media & Entertainment
- Healthcare Services
- Consumer

## People

- Peter Olynick — Senior Lead, Design & Strategy Practice
- Chris Risdon — Lead, Experience Strategy & Design

## Questions

### How does Human Element source its equity positions?

The firm does not operate a conventional investment-sourcing funnel. Equity positions arise from existing client relationships where the firm negotiates a portion of its compensation in shares, revenue-share agreements, or convertible notes instead of cash. This means deal flow is tied to the firm's active project pipeline, not to a proprietary outbound sourcing team or broker network.

### Which sectors does Human Element explicitly avoid?

The firm does not publish a formal exclusion list. However, its work is concentrated in enterprise software, connected mobility, digital health, and consumer-media businesses. There is no public record of Human Element participating in capital-intensive sectors such as heavy industry, hard infrastructure, biotech, or natural resources.

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Last updated: 2026-08-11T15:07:05.535Z

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