# Hunterbrook Capital

Hunterbrook Capital is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** hunterbrook.com
- **LinkedIn:** https://www.linkedin.com/company/hunterbrook-media

## Regulatory record

- **CRD number:** 330338
- **SEC file number:** 802-130191
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/330338

## About

HUNTERBROOK CAPITAL LP is a New York-based investment adviser registered with the SEC since 2024.

## Sectors

- Media & Entertainment
- Short Activism

## People

- Nathaniel Brooks Horwitz — Co-Founder and CEO
- Sam Koppelman — Co-Founder and Publisher

## Questions

### How does Hunterbrook manage the conflict between its newsroom and its trading desk?

Hunterbrook asserts that internal Chinese walls prevent reporters from knowing the fund's positions and traders from influencing editorial decisions. However, these barriers are self-imposed and not externally audited. The firm's legal theory rests on the idea that publishing stories for a general readership — rather than tipping the fund directly — distinguishes its activity from insider trading. The New York Times reported in April 2024 that the arrangement leaves the firm exposed to regulatory challenge should a prosecutor view the structure differently.

### Is Hunterbrook structured as a media company with a fund, or a fund with a media arm?

Hunterbrook is legally two entities under common control: Hunterbrook Media, which produces investigative journalism, and Hunterbrook Capital, the hedge fund that trades on the information. The founders describe the two as co-equal, but the revenue model depends on the fund's trading performance — not media subscriptions or advertising. The capital-raising was conducted for the hedge fund, and the media arm does not solicit subscriptions.

### What kind of trades does Hunterbrook Capital make?

The firm primarily takes short positions in companies that it believes are overvalued due to undisclosed risks or misrepresentations uncovered by its newsroom. It has not disclosed engaging in long positions based on its reporting. Targets span public equities, with a focus on mid-to-large-cap companies where liquidity supports concentrated bets. Sector exposure has included industrials and conglomerates.

### Who runs Hunterbrook Media?

Sam Koppelman, a former speechwriter for the Biden White House and previously a director at communications firm Fenway Strategies, serves as publisher of Hunterbrook Media. Nathaniel Brooks Horwitz, the CEO of the broader firm, also holds editorial oversight. Hunterbrook Media has hired former reporters from outlets including The Wall Street Journal.

### What is Hunterbrook's posture on co-investments or external fund commitments?

Hunterbrook has not publicly offered co-investment opportunities to external partners. The firm raised its initial capital from institutional backers like Elliott Management and General Catalyst as direct commitments to the fund, not through a platform or club model. No fund-of-funds or SPV structures have been disclosed.

### What has Hunterbrook published so far?

Hunterbrook Media's most notable investigation targeted Scotts Miracle-Gro over alleged PFAS contamination in its fertilizer products. It also published a report on the Adani Group's revenue-recognition practices in collaboration with the Financial Times. The firm has stated it maintains a pipeline of investigations but does not disclose its editorial calendar before publication.

## Related profiles

- [The Freyr Group](https://altss.com/profile/the-freyr-group)

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Last updated: 2026-06-03T20:00:00.000Z

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