# ICONIC Wealth Management

ICONIC Wealth Management is a Multi Family Office based in Alexandria, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Alexandria, United States
- **Region:** North America
- **Address:** Atlanta, GA, United States
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** iconicwealth.com
- **LinkedIn:** https://www.linkedin.com/company/iconic-wealth

## Regulatory record

- **CRD number:** 287846
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/287846

## About

ICONIC WEALTH MANAGEMENT is a state-registered investment adviser in ALEXANDRIA, VA. The firm manages $19 million in assets, $15 million on a discretionary basis. It has 2 employees and 2 investment advisers.

## Sectors

- Wealth Management
- Financial Planning
- Investment Management

## People

- H. Gregory Prine — Chairman
- Thomas L. Hanks — President

## Questions

### Who leads investment decisions at ICONIC Wealth Management?

ICONIC is led by Chairman H. Gregory Prine and President Thomas L. Hanks, who founded the firm in 1997. Investment decisions are made by the advisory team, with Prine and Hanks providing strategic oversight (public record).

### Does ICONIC manage client capital through direct investments or third-party funds?

ICONIC primarily allocates client capital through third-party investment vehicles and customized portfolios. The firm does not emphasize proprietary direct deal-making, focusing instead on traditional wealth management strategies such as equities, fixed income, and financial planning.

### What is ICONIC's geographic footprint?

ICONIC operates from a single office in Atlanta, Georgia, United States. Its client base and operations are concentrated in the Southeastern region of the US.

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Last updated: 2026-07-06T01:24:18.586Z

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