# IDEO

IDEO is an other based in Palo Alto, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Palo Alto, CA, United States
- **Founded:** 1991
- **Assets under management:** Undisclosed
- **Website:** ideo.com
- **LinkedIn:** https://www.linkedin.com/company/ideo

## Regulatory record

- **Reports private funds:** No

## About

Ideo specializes in SAP domain service and asset management. The company offers services such as process optimization, SAP support, and license consulting. Ideo serves industries including utilities, manufacturing, and construction & infrastructure, with its headquarters in 's-Hertogenbosch, Netherlands since 1998.

## Sectors

- Design
- Innovation Consulting
- Venture Capital

## Offices

- San Francisco
- Chicago
- Boston
- New York
- London
- Munich
- Shanghai
- Tokyo

## People

- David Kelley — Founder
- Tim Brown — Former CEO

## Questions

### Who founded IDEO and when?

IDEO was founded in 1991 by David Kelley, merging his design firm David Kelley Design with the studios of Bill Moggridge and Mike Nuttall. David Kelley remains a key figure, though day-to-day leadership has transitioned to a CEO, currently Sandy Speicher (per the firm's communications).

### What is IDEO's investment focus through IDEO CoLab?

IDEO CoLab focuses on early-stage companies in healthcare, artificial intelligence, digital health, and consumer technology. Notable portfolio companies include Butterfly Network (digital health) and Mindstrong Health (mental health), both publicly documented. The venture arm seeks to bridge design methodology with scalable business models.

### How does IDEO generate proprietary deal flow?

IDEO's consulting engagements provide direct exposure to emerging technologies, market gaps, and entrepreneurial founders. This allows the firm to seed investments in companies where it has already applied design thinking to product strategy. CoLab investments often follow a year or more of collaboration during the consulting phase.

### What institutional structures does IDEO have for philanthropy?

IDEO operates IDEO.org, a separate 501(c)(3) nonprofit founded in 2011. IDEO.org applies design thinking to global challenges in health, economic opportunity, and social justice, funded by foundations and government grants. The firm maintains a clear separation between its commercial consulting and philanthropic work.

### Where is IDEO headquartered and what are its main offices?

IDEO's headquarters is in Palo Alto, California. Additional studios are located in San Francisco, Chicago, Boston, New York, London, Munich, Shanghai, and Tokyo, giving the firm a presence in North America, Europe, and Asia.

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Last updated: 2026-06-03T20:00:00.000Z

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