# Imaginary Ventures

Imaginary Ventures is a Venture Capital based in New York, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** imaginary.co
- **LinkedIn:** https://www.linkedin.com/company/imaginary

## Regulatory record

- **Reports private funds:** No

## About

Based in New York City, Imaginary Ventures is a leading venture capital firm investing in the most generationally-defining consumer businesses.

## Sectors

- Luxury
- Consumer
- Marketplaces
- Digital Health
- FinTech
- Enterprise Software

## Offices

- London, United Kingdom

## People

- Natalie Massenet — Co-Founder & Managing Partner
- Nick Brown — Co-Founder & Managing Partner

## Questions

### Who runs investment decisions at Imaginary Ventures?

Co-founders Natalie Massenet and Nick Brown lead the firm as managing partners. Massenet brings operational credibility from building Net-a-Porter into a global luxury e-commerce business, while Brown's background includes venture investing at 14W, where he originally backed Net-a-Porter. Day-to-day investment decisions are made jointly, with the partnership structure allowing both principals to weigh in on every new commitment.

### How does Imaginary Ventures source its proprietary deal flow?

The firm accesses opportunities through a tight nexus of luxury-fashion and consumer-brand founders, many of whom are personal contacts of Massenet from her Net-a-Porter days. Anchor LP Tom Chapman of MatchesFashion extends that network further into European luxury retail. Imaginary rarely competes in broad auction processes, instead receiving early looks at brands emerging from the creative and direct-to-consumer ecosystems where its founders have lifetime relationships.

### How is Imaginary Ventures connected to Net-a-Porter and MatchesFashion?

Natalie Massenet founded Net-a-Porter in 2000 and led it until 2015, including through its acquisition by Richemont. Nick Brown was an early-stage investor in the company while at 14W Venture Partners. Separately, Tom Chapman, the anchor limited partner, co-founded MatchesFashion. These companies are historical affiliations, not active portfolio positions of the fund, though the relationships continue to inform Imaginary's deal sourcing and brand-advisory capabilities.

## Related profiles

- [Imaginarius](https://altss.com/profile/imaginarius)
- [Imagination Capital](https://altss.com/profile/imagination-capital)

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Last updated: 2026-07-08T23:22:47.010Z

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