# Imaware

Imaware is an Asset Manager based in Austin, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Assets under management:** Undisclosed
- **Website:** imaware.health
- **LinkedIn:** https://www.linkedin.com/company/imaware

## Regulatory record

- **Reports private funds:** No

## About

Boost your business with Imaware's B2B white label health tests. Offer custom at-home or lab testing solutions to enhance corporate wellness and health programs.

## Sectors

- Digital Health
- Healthcare Services

## People

- Ari Tulla — CEO and co-founder

## Questions

### Who runs Imaware?

Ari Tulla is the CEO and co-founder, as stated on the company’s website. The site does not currently name other executives or board members.

### Is Imaware a consumer testing company or an enterprise platform?

It is an enterprise platform. The brand provides white-label testing kits and a clinician dashboard that partners — employers, payors, clinical care organizations, and pharmaceutical companies — deploy under their own names rather than routing consumers through an Imaware-branded storefront.

### Which labs process the tests?

Imaware works with a nationwide network anchored by Quest Diagnostics and LabCorp. The company states that 100 percent of partner labs hold CLIA certification and CAP accreditation.

### What biomarkers and panels does the platform cover?

Partners can select from more than 200 analytes and build custom panels suited to their populations. The platform also ingests data from wearable devices to contextualize biomarker trends.

### Does Imaware hold any capital from outside investors?

No public fundraising disclosures, regulatory filings, or institutional-investor references are currently verifiable. The capital structure behind the business is not disclosed.

## Related profiles

- [Fitch Group](https://altss.com/profile/fitch-group)
- [USA DeBusk](https://altss.com/profile/usa-debusk)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/imaware

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology