# Imprint

Imprint is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** Liberty Street, New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** imprint.co
- **LinkedIn:** https://www.linkedin.com/company/imprintpr

## About

Imprint builds modern co-branded credit cards, deposit accounts, and installment loans for iconic brands. The company offers a proprietary platform, Imprint Core, that manages the full card lifecycle from underwriting to rewards. Imprint partners with brands like Shell, Rakuten, and Booking.com to create tailored financial products that drive user engagement and spend.

## Sectors

- FinTech
- Consumer Credit

## Offices

- San Francisco, CA
- Bellevue, WA

## People

- Daragh Murphy — Founder & CEO
- Livingston Miller — Chief Business Officer & General Counsel
- Colin Groshong — Chief Capital Officer
- Tyler Dibble — Chief Revenue Officer
- Will Larson — Chief Technology Officer
- Lalitha Rao — Chief Risk Officer
- Taylor Lentz — Chief Product Officer

## Questions

### Who runs investment decisions at Imprint?

Imprint is not structured as an investment firm; it is an operating financial-technology company. Capital allocation decisions are made by the executive leadership team, with Colin Groshong as Chief Capital Officer overseeing the firm's debt facilities and equity fundraising. The founder and CEO, Daragh Murphy, sets the strategic direction for deploying capital into product and partnership growth.

### How does Imprint source its credit funding?

Imprint has built its lending capacity through institutional credit facilities rather than customer deposits. It closed a $300 million facility with Citibank, and in a subsequent expansion secured a $500 million facility with Mizuho, Truist, and HSBC. These warehouse lines fund the receivables generated by its co-branded card programs.

### What is Imprint's relationship with the brands it serves?

Imprint acts as the full-stack issuer and program manager for co-branded credit cards. Brands including Shell, Rakuten, Booking.com, and H-E-B partner with Imprint to design and launch customized card products. Imprint handles underwriting, compliance, transaction processing, and rewards management, while the brand leads marketing and customer acquisition.

### How does Imprint's technology differ from a traditional bank issuer?

Imprint built its core processing platform — Imprint Core — from scratch rather than using a legacy third-party processor. The system integrates originations, ledgering, rewards, and fraud detection in a single codebase. The firm reports application-decision times three times faster than the industry average and maintains continuous engineering on-call availability.

## Related profiles

- [Flow48](https://altss.com/profile/flow48)

---

Last updated: 2026-07-11T02:37:43.000Z

Canonical page: https://altss.com/profile/imprint

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology