# Incentify

Incentify is an Asset Manager based in El Segundo, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** El Segundo, United States
- **Region:** North America
- **Address:** El Segundo, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.incentify.com
- **LinkedIn:** https://www.linkedin.com/company/incentifytechnology

## Regulatory record

- **Reports private funds:** No

## About

Incentify is the platform for discovering and managing tax credits and incentives across 1,200+ federal, state, and zone programs with AI-powered eligibility matching and automated compliance tracking.

## Sectors

- Enterprise Software
- FinTech

## People

- Brett Markinson — Founder & Chairman
- Laurence Sotsky — Chief Executive Officer & Director
- Nick Namikas — Chief Technology Officer
- Daniel Cox — Chief Financial Officer

## Questions

### Who runs investment decisions at Incentify?

There are no investment decisions in the traditional sense because Incentify does not deploy capital. CEO Laurence Sotsky runs the business and technical operations, CTO Nick Namikas leads platform architecture, and CFO Daniel Cox handles finance. Founder Brett Markinson remains Chairman and is active in the firm’s strategic direction.

### Which asset classes or sectors does Incentify actually target with its platform?

Incentify’s software is sector- and asset-class-agnostic by design. It is tuned to identify credits and incentives attached to a physical address — factory sites, film shoots, renewable-energy installations, real estate projects — so it is relevant to real assets, operating businesses, and capital-expenditure-heavy industries. The firm does not publish an excluded-sector list.

### Does Incentify disclose the names of clients or the amount of capital it has raised?

The firm has not publicly disclosed a client roster, the amount of external capital it has raised, or a current valuation. Its public-facing data is limited to aggregate impact metrics — $22 billion in credits and incentives realized since 2019, plus downstream job-creation and tax-revenue estimates — which it attributes to credits managed through the platform.

## Related profiles

- [Trading 212](https://altss.com/profile/trading-212)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/incentify

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