# InCred

InCred is an Asset Manager based in Singapore, India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Singapore, India
- **Region:** Asia
- **Address:** Mumbai, Maharashtra, India
- **Assets under management:** Undisclosed
- **Website:** incred.com
- **LinkedIn:** https://www.linkedin.com/company/incred-cred

## About

InCred is a new-age financial services platform that leverages technology and data science across its suite of offerings. InCred Financial Services Limited (formerly KKR India Financial Services Limited) is an NBFC registered with the RBI. It provides personal loans, student loans, secured business loans, specialised MSME loans, and loans to financial institutions.

## Sectors

- Private Credit
- FinTech

## People

- Bhupinder Singh — Founder & Group CEO

## Questions

### What is InCred's core lending business?

InCred operates as an Indian non-banking financial company (NBFC) focused on originating loans to underserved retail and small-business borrowers. Its portfolio includes personal loans, study-abroad education loans, loan against property, school financing, and specialized MSME loans for digital-first businesses like e-commerce sellers and SaaS companies. The firm emphasizes algorithmic underwriting using alternative data to assess creditworthiness beyond traditional bureau scores.

### Who founded InCred and what is their background?

Bhupinder Singh founded InCred and serves as Group CEO. He previously led corporate finance and structured credit businesses at Deutsche Bank in Asia. His deal-making background informs InCred's approach to scaling a lending book through a mix of equity capital raises and debt market funding.

### How is InCred funded and what backs its loan book?

InCred does not accept deposits. It funds its lending operations through a combination of equity infusions from institutional investors — including Dutch development bank FMO and Paragon Partners — and debt raised via term loans, non-convertible debentures, and bank lines. As of mid-2024, the firm continues to tap bank-debt markets to finance its growing asset base.

### Is there a difference between InCred Finance and InCred Capital?

Yes. InCred Finance holds the NBFC lending license and houses the consumer and business loan operations. InCred Capital is the institutional arm encompassing wealth management, asset management, and investment banking advisory. Both sit under the same holding entity but are run as legally distinct businesses with separate regulatory oversight.

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Last updated: 2026-08-11T15:07:05.535Z

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