# Infinite Reality

Infinite Reality is an Asset Manager based in Norwalk, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Norwalk, United States
- **Region:** North America
- **Address:** Norwalk, CT, United States
- **Assets under management:** Undisclosed
- **Website:** theinfinitereality.com

## Regulatory record

- **Reports private funds:** No

## About

Infinite Reality is a technology and entertainment company founded in 2019 in Norwalk, Connecticut. It develops immersive 3D websites, apps, games, and XR media, and provides consulting and brand experience management for enterprise clients across sectors such as e-commerce, entertainment, and finance.

## Sectors

- Media & Entertainment
- Enterprise Software
- AI/ML
- Luxury

## People

- John Acunto — Co-Founder and CEO
- Amish Shah — Co-Founder and Chairman

## Questions

### What is Infinite Reality's core business model?

Infinite Reality operates as an acquisition platform, buying controlling stakes in companies that build infrastructure for the metaverse. The portfolio spans esports leagues, virtual-production studios, avatar technology, and digital fashion. The firm generates revenue by consolidating these operating businesses under a single entity.

### Who runs investment decisions at Infinite Reality?

Co-founders John Acunto, who serves as CEO, and Amish Shah, the Chairman, lead the firm's acquisition strategy. Acunto's background includes digital media and entertainment ventures, while Shah's prior experience spans technology and finance. Their combined network drives sourcing for the platform.

### Which companies has Infinite Reality acquired?

Acquired and disclosed portfolio companies include esports organization Rogue, talent and gaming firm ReKTGlobal, digital-fashion house XLABEL, live-events platform EventR, and immersive data company The Aria Network. The firm also launched a joint venture with Thunder Studios for a dedicated virtual-production campus in California.

### Is Infinite Reality structured as an operating company or a fund?

It is structured as an operating holding company, not a traditional closed-end fund. Infinite Reality buys and integrates companies with the intent of generating consolidated operating revenue. It explored accessing public markets via a SPAC merger to fund further acquisitions (per Bloomberg, 2022).

### What investment stages and geographies does Infinite Reality target?

The firm acquires growth-stage and mature operating companies, not seed-stage startups. Geographically, it focuses on teams and assets in North America and Europe, with commercial footprints on platforms like Roblox, Fortnite, and custom Web3 environments.

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Last updated: 2026-06-03T20:00:00.000Z

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