# Innovid

Innovid is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.innovid.com
- **LinkedIn:** https://www.linkedin.com/company/innovid_2

## Regulatory record

- **Reports private funds:** No

## About

Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

## Sectors

- AdTech
- AI/ML
- Enterprise Software
- Media & Entertainment

## Offices

- Tel Aviv, Israel
- London, United Kingdom
- Sydney, Australia

## People

- Zvika Netter — CEO & Co-Founder
- Grant Parker — President
- Michal Livny — Head of People
- Amanda Glen Smith — Chief Client Officer
- Yuval Pemper — Co-Chief Technology Officer
- Shamim Samadi — Head of Product Strategy
- Anthony Yam — EVP of Product
- Ken Markus — Chief Operating Officer
- Aaron Goldman — Chief Marketing Officer

## Questions

### Who runs investment decisions at Innovid?

Zvika Netter, CEO & Co-Founder, sets strategic direction for Innovid. The investment decisions within the company's capital structure are not publicly disclosed in detail. Netter has led the firm since its founding in 2007, taking it public in 2021 and overseeing the 2025 merger with Flashtalking (per the firm).

### What investment stages does Innovid typically target?

Innovid does not manage external capital for investment in other companies. Its business is providing advertising technology services to brands and publishers. The company makes strategic acquisitions to expand its platform, as seen with TVSquared (2022) and the merger with Flashtalking (2025).

### Which sectors does Innovid explicitly avoid?

Innovid does not publicly disclose sectors it avoids. As an ad tech platform, it serves a broad range of advertisers and publishers across industries, though its focus is on CTV, digital, and linear advertising. Specific exclusions are not stated.

### What is Innovid's known posture on co-investments alongside external GPs?

Innovid does not engage in co-investments alongside external GPs. As an operating ad tech company, its capital allocation is focused on internal product development, partnerships, and strategic acquisitions within the advertising technology ecosystem.

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- [CanLab.net](https://altss.com/profile/canlabnet)
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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/innovid

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