# Innoviti

Innoviti is an Asset Manager based in India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** India
- **Region:** Asia
- **Assets under management:** Undisclosed
- **Website:** innoviti.com
- **LinkedIn:** https://www.linkedin.com/company/innoviti-payment-solutions

## Regulatory record

- **Reports private funds:** No

## About

Innoviti is a Bengaluru-based company founded in 2002. It provides a platform for Collaborative Commerce services, connecting brands, banks, and merchants. Innoviti has secured total funding of ₹920.299 crore.

## Sectors

- FinTech
- Enterprise Software

## Questions

### What does Innoviti’s Unipay platform actually do?

Unipay is an enterprise payment and revenue-assurance platform that integrates with large retailers to reconcile omnichannel payments and prevent margin leakage. It enforces control rules around settlement accuracy and transaction flows, targeting operational-risk reduction in complex retail environments.

### How does Innoviti make money if it is not a lender?

Innoviti earns through platform fees, transaction processing margins, and distribution incentives tied to the Genie product. Genie connects dealers with cash advances and margin programs provided by third-party financial partners, with Innoviti facilitating the transaction flow rather than holding loan exposure.

### Does Innoviti serve merchants outside India?

All public-facing product descriptions, client logos, and award listings reference the Indian market. There is no indication on the current website of international operations or cross-border payment functionality.

### Has Innoviti raised venture capital, and who controls the business?

The firm's public website discloses no venture-capital rounds, equity investors, or named shareholders. No leadership team, board composition, or governance structure is listed, making ownership and control unobtainable from primary-source materials as of late 2024.

## Related profiles

- [Ostium](https://altss.com/profile/ostium)

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Last updated: 2026-06-03T20:00:00.000Z

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