# Instructure

Instructure is an other based in Salt Lake City, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Salt Lake City, United States
- **Region:** North America
- **Address:** Salt Lake City, UT, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** instructure.com
- **LinkedIn:** https://www.linkedin.com/company/instructure

## Regulatory record

- **Reports private funds:** No

## About

Empower learning with Instructure’s LMS and edtech solutions for K–12, higher education, and businesses. Discover Canvas, Impact, and Mastery to drive success.

## Sectors

- Education
- Enterprise Software
- AI/ML

## Offices

- London, United Kingdom
- Sydney, Australia
- São Paulo, Brazil

## People

- Steve Daly — Chief Executive Officer
- Matt Kaminer — Chief Legal Officer
- Audrey Zhao — Chief Financial Officer
- Armin Molavi — Chief Marketing Officer
- Shiren Vijiasingam — Chief Product Officer
- Rachel Orston — Chief Customer Officer
- Melissa Loble — Chief Academic Officer
- James Sutton — Managing Director, International
- Michael Lysaght — Chief Technology Officer
- Brian Cully — Chief Revenue Officer
- Kevin Martin — Chief Information Security Officer
- Sidharth Oberoi — Chief Strategy Officer
- Steve Proud — Managing Director, EMEA

## Questions

### Who runs product and AI strategy at Instructure?

Steve Daly is CEO, with Shiren Vijiasingam serving as Chief Product Officer and Michael Lysaght as Chief Technology Officer. The firm has not publicly detailed a standalone AI division, but its April 2025 New & Next Showcase positioned IgniteAI as an ecosystem-wide priority.

### How does KKR's ownership change Instructure's strategy?

KKR acquired Instructure in 2024, taking it private after its NYSE run. The firm states this marks a renewed investment in innovation and outcomes. Since the take-private, Instructure has accelerated AI feature development and deepened assessment integrations — moves easier to execute outside quarterly earnings cycles.

### What is the Mastery product line, and how does it connect to Canvas?

Mastery is Instructure's assessment management platform, acquired to integrate formative, predictive, and college-prep testing into Canvas. A multi-state validity report published by the company claims Mastery Predictive Assessments accurately forecast state summative scores, making it a tool for intervention before high-stakes testing.

### Does Instructure compete outside North America?

Yes. The firm operates offices in London, Sydney, and São Paulo and reports customers in over 100 countries. International leadership includes James Sutton as Managing Director, International, and Steve Proud as Managing Director, EMEA.

### What platforms has Instructure acquired to build its current stack?

The two most significant acquisitions are Mastery, an assessment management platform that expanded Canvas into testing, and Parchment, the world's largest credential management network. Both have been integrated into the broader Instructure ecosystem.

### Is Instructure a SaaS company or an education services provider?

Instructure is a SaaS company built for education. Its revenue comes from licensing Canvas, Mastery, and Parchment to K–12 schools, universities, and corporate training clients. It does not operate schools, produce curriculum, or employ instructors — it supplies the digital infrastructure they run on.

### What switching-cost moat does Canvas hold in the LMS market?

Instructure's own customer testimonials note that once an institution moves to Canvas, it rarely switches LMS platforms. Combined with integrations across assessment and credentialing, the sunk cost in training, content migration, and workflow design makes displacement expensive for competitors.

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Last updated: 2026-06-03T20:00:00.000Z

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