# Insurely

Insurely is an Insurance based in Stockholm, Sweden.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Stockholm, Sweden
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.insurely.com
- **LinkedIn:** https://www.linkedin.com/company/insurely

## Regulatory record

- **Reports private funds:** No

## About

Managing your car insurance is painful. We are deeply involved with your insurance and process.

## Sectors

- InsurTech
- Enterprise Software
- FinTech

## People

- Martin Einemo — CEO & Co-founder
- Lotta Rauséus — COO & Co-founder
- Johan Forsman — Engineering Manager & Co-founder
- Eric Lövinder-Sevelius — Co-founder
- Hannah Meiton — Board Member

## Questions

### Who runs investment decisions at Insurely?

Insurely is not an investment firm — it operates as a venture-backed enterprise SaaS company. The founders Martin Einemo (CEO) and Lotta Rauséus (COO) run the company. Its investors include Insight Partners, Alfvén & Didrikson, and the family offices Philian and Neptunia Invest, which hold board representation through Hannah Meiton.

### How is Insurely related to the Persson and Leksell families?

Philian, the family office of H&M chairman Karl-Johan Persson, and Neptunia Invest, the investment vehicle of the Leksell family, invested directly in Insurely as early backers. Both are direct co-investors alongside venture capital firms Insight Partners and Alfvén & Didrikson, not passive limited partners in a fund.

### Is Insurely structured as an insurance company or a technology vendor?

Insurely is a technology vendor, not a regulated insurance carrier. It sells an open insurance API platform to incumbent insurers, banks, and pension providers. The firm does not underwrite policies or hold insurance liabilities on its own balance sheet.

### What does Insurely's platform actually do for insurers?

The platform enables insurers and banks to retrieve and digitize policyholder data — across pensions, property, and life coverage — through a single API integration. This replaces paper-based, manually intensive data-gathering processes that historically took weeks with near-instant electronic retrieval.

### Does Insurely participate in fund commitments or only direct technology sales?

Insurely does not make fund commitments or direct investments. Its revenue model is enterprise SaaS — it earns recurring contract fees from financial institutions that license its open-insurance data infrastructure. The firm itself is the asset, not an allocator of capital.

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- [Insurance Corporation of British Columbia](https://altss.com/profile/insurance-corporation-of-british-columbia)
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Last updated: 2026-06-03T20:00:00.000Z

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