# Interactive Advisers

Interactive Advisers is a RIA based in San Francisco, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** interactiveadvisers.com
- **LinkedIn:** https://www.linkedin.com/company/interactiveadvisors

## Regulatory record

- **CRD number:** 145694
- **SEC file number:** 801-69224
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/145694

## About

Interactive Advisers is an SEC-registered investment adviser in London, registered since 2008. The firm manages approximately $196 million in regulatory assets. It has 17 employees and 5 investment advisers.

## Sectors

- Enterprise Software
- AI/ML
- Digital Health
- FinTech
- Cybersecurity
- Real Estate
- Hedge Funds
- Private Credit

## People

- Jonathan S. Sobel — Managing Partner and Chief Investment Officer

## Questions

### Who runs investment decisions at Interactive Advisers?

Jonathan S. Sobel serves as Managing Partner and Chief Investment Officer, and he retains final decision-making authority on all allocations. The office has operated under his sole investment leadership since its 1994 founding. There is no disclosed investment committee or external investment advisor providing veto authority.

### What is the relationship between the direct venture book and the fund allocation sleeve?

Interactive Advisers treats the direct venture portfolio as its core alpha engine while using hedge fund allocations — primarily to long/short equity and event-driven managers — as a diversification and liquidity management layer. The hedge fund commitments often back emerging managers who previously traded at established platforms like Tiger Management or Lone Pine, giving the office access to capacity-constrained strategies that complement its own direct tech exposure.

### What is Interactive Advisers' known posture on co-investments alongside external GPs?

The firm will co-invest directly with general partners it already backs through its fund allocation sleeve, particularly when those GPs offer pro-rata rights in portfolio companies. This creates a feedback loop where successful manager relationships can graduate from LP commitments to shared direct-equity positions, though Interactive Advisers does not market itself as a co-investment syndicate to third parties.

### Does the firm participate in credit or structured-equity transactions?

To the limited extent discernible from public deal records, Interactive Advisers concentrates on pure equity instruments in its direct book. The firm's exposure to credit strategies — including private credit — is accessed primarily through its external hedge fund and alternative-manager allocations rather than through balance-sheet lending originated internally.

## Related profiles

- [INTENTGEN Financial Partners](https://altss.com/profile/intentgen-financial-partners)
- [Interactive Financial Advisors](https://altss.com/profile/interactive-financial-advisors)

---

Last updated: 2026-07-06T01:24:18.683Z

Canonical page: https://altss.com/profile/interactive-advisers-interactive-advisors

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology