Updated:
Intersection
Intersection is an OOH media and technology company operating LinkNYC and digital screens in U.S. cities.
Intersection
Intersection was formed from the merger between Titan, the largest municipal out-of-home advertising company in the U.S., and Control Group, a technology and design firm focused on physical spaces. The combined entity launched LinkNYC, widely recognized as one of the most successful smart city technologies. The company's leadership includes accomplished professionals with backgrounds in government, media, technology, consulting, and operations. The firm runs an experience-driven OOH media business that spans street-level digital screens, transit systems, airports, and other public spaces. It serves advertisers ranging from national brands to local agencies, with technology enabling targeted messaging and measurable business outcomes. Intersection also partners with cities and transit authorities to install smart city amenities, including free Wi-Fi, real-time information displays, and wayfinding. Campaign results reported on the firm's site include a 47% lift in brand recall for Expedia, 85% lift in brand consideration for a retail brand, and 42,000 incremental store visits for a QSR in four days. Intersection operates from a headquarters at 470 Park Ave South in New York City and maintains additional offices in Atlanta, Chicago, Los Angeles, Minneapolis–St. Paul, New Jersey, Philadelphia, Portland, San Francisco, and Seattle. The firm does not publicly disclose its number of employees or revenue. In September 2024, Intersection won a contract with CobbLinc, expanding its transit advertising and connectivity footprint. The company's structural differentiator is its dual revenue model: it generates income from advertising sales while also delivering city services, like public Wi-Fi and digital kiosks, that improve urban infrastructure. This hybrid model aligns municipal interests with commercial media operations, a setup unique among traditional OOH providers.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
470 Park Ave South, 10th Floor, New York, NY 10016, United States
Additional offices
Atlanta, GA · Chicago, IL · Los Angeles, CA · Minneapolis–St. Paul, MN · New Jersey · Philadelphia, PA · Portland, OR · San Francisco, CA · Seattle, WA
Sector focus
Frequently asked questions
Who runs investment decisions at Intersection?
Intersection's leadership page lists a team of accomplished leaders with experience across government, media, technology, consulting, and operations, but the firm does not publicly disclose a single named investment decision-maker or CIO. The page highlights a shared passion for urban innovation rather than individual investment authority. No publicly available source names a specific principal responsible for capital deployment.
Is Intersection structured as a family office or a media company?
Intersection operates as an OOH media and technology company, not as a family office. Its business model centers on selling advertising on street-level digital displays, transit assets, and airport kiosks, and it also provides smart city services like free public Wi-Fi. The firm generates revenue from brand and agency advertising campaigns, supported by its technology platform.
What investment stages does Intersection typically target?
Intersection is not an investment firm; it is a media and technology company that sells out-of-home advertising and builds public space infrastructure. It does not target investment stages. The firm's capital is deployed in operating its network of digital screens and transit assets, and it partners with cities and transit systems on smart city projects.
Which sectors does Intersection explicitly avoid?
Intersection's public-facing materials do not list any sectors it avoids. The firm's campaigns have included brands across pharma, retail, QSR, sports betting, and online grocery delivery (per its success stories). Without a stated blacklist, sector avoidance cannot be inferred from available sources.
Where does the underlying wealth come from?
Intersection is not a wealth management or family office entity, so no underlying wealth source applies. The firm is an operating company in the out-of-home advertising space, not a holder or manager of private capital.
Does Intersection participate in fund commitments or only direct deals?
Intersection does not publish any involvement in fund commitments. The firm's business is direct advertising sales and smart city partnerships, not investment in external funds or vehicles. No source indicates Intersection acts as a limited partner or direct investor.
How is Intersection related to prior the merger of Titan and Control Group?
Intersection was created by merging Titan, the largest U.S. municipal out-of-home advertising company, with Control Group, a technology and design firm. The first outcome of that combination was LinkNYC. The firm today continues to operate under the Intersection brand without publicly disclosed parent company ties or subsequent spinouts.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: