# JDE Peet's N.V.

JDE Peet's N.V. is an other based in Amsterdam, Netherlands.

## Overview

- **Organization type:** other
- **Headquarters:** Amsterdam, Netherlands
- **Region:** Europe
- **Address:** Amsterdam, Netherlands
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** jdpeets.com

## Regulatory record

- **Reports private funds:** No

## About

JDE Peet's was created in December 2019 through the merger of Jacobs Douwe Egberts (a JAB Holding Company portfolio asset) and Peet's Coffee. JAB Holding, the investment vehicle of the Reimann family — one of Germany's wealthiest dynasties — holds a controlling stake. The company operates across three segments: Out-of-Home (wholesale to cafes, hotels, offices), Retail (supermarket and e-commerce), and Own-Managed Coffee Shops. Brands include Douwe Egberts (Netherlands), Peet's Coffee (US), L'Or (France), Senseo (pod system), and Moccona. JDE Peet's distributes in over 100 countries and operates production facilities in the Netherlands, Brazil, Vietnam, and Poland. In 2022, it acquired Brazilian coffee company Three Corações for about €960M (per Reuters, 2022). The firm is publicly traded on Euronext Amsterdam (ticker: JDEP) since a May 2020 IPO that raised about €2.3B. As of mid-2024, JAB owned roughly 58% of shares. The company reported €8.2B in revenue and €1.1B in adjusted EBITDA for fiscal 2023 (per the firm's annual report). In 2024, JDE Peet's announced a cost-cutting program targeting €200M in annual savings by 2026 (per the firm, March 2024). JDE Peet's is structurally unusual as a publicly traded company controlled by a family office: JAB Holding manages roughly $40B in assets and operates with a long-term, permanent-capital posture inherited from the Reimann family. This hybrid model gives the firm access to public markets while maintaining the strategic patience typical of family office ecosystems.

## Sectors

- Consumer Goods

## People

- Scott Gray — CEO
- Luc Vandevelde — Chairman

## Questions

### Who controls JDE Peet's as majority owner?

JAB Holding Company, the investment vehicle of the German Reimann family, held roughly 58% of shares as of mid-2024 (per the firm's filings). JAB is a family office-style holding firm that also owns Krispy Kreme, Panera Bread, and Caribou Coffee.

### How does JDE Peet's generate revenue?

The company operates in three segments: Out-of-Home (wholesale to hotels, restaurants, offices), Retail (grocers, e-commerce), and Own-Managed Coffee Shops. Major brands include Douwe Egberts, Peet's Coffee, L'Or, and Senseo. In 2023, revenue was €8.2B, with adjusted EBITDA of €1.1B (per the firm's 2023 annual report).

### Where is JDE Peet's headquartered, and what is its geographic reach?

The corporate headquarters is in Amsterdam, Netherlands. The company operates in over 100 countries, with production facilities in the Netherlands, Brazil, Vietnam, and Poland. Its largest markets are Europe, North America, and parts of Asia-Pacific.

### How is JDE Peet's related to JAB Holding Company?

JDE Peet's is a publicly traded subsidiary majority-owned by JAB Holding Company. JAB is a family office-style holding firm run by the Reimann family. JAB appointed the board and selects the CEO, but JDE Peet's operates as an independent publicly traded entity with its own management team and board.

### Has JDE Peet's pursued any cost-cutting measures recently?

In March 2024, the firm announced a cost-cutting program targeting €200M in annualized savings by 2026 (per the firm, March 2024). The plan includes supply-chain optimization, workforce reductions, and brand consolidation.

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Last updated: 2026-08-10T18:03:08.091Z

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