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Jellysmack
Swann, Michael, and Robin co-founded Jellysmack after Swann launched a football-focused passion project called Oh My Goal, using data analytics to grow it...
Jellysmack
Swann, Michael, and Robin co-founded Jellysmack after Swann launched a football-focused passion project called Oh My Goal, using data analytics to grow it in months. The firm expanded by building original channels such as Beauty Studio, Gamology, and House of Bounce before turning its proprietary AI tech outward to serve other creators (per firm website). Jellysmack applies AI and first-party data to amplify content across platforms including YouTube, Facebook, and TikTok. The company works with over 500 creator partners, among them MrBeast, Bailey Sarian, and Kallmekris. Its original channel network includes Beauty Studio (101M followers), Oh My Goal (60M), Gamology (30M), Binge Society (28M), and House of Bounce (10M). Jellysmack also licenses video IP for its original channels. The firm claims the number one US digital-first social audience by reach, citing Tubular Labs. Its monthly metrics include 10B+ video views, 6B+ story views, and 125M+ unique US viewers. Jellysmack maintains five original channels spanning beauty, soccer, gaming, movies, and basketball. October 2024: The firm highlighted coverage of the White House Creator Economy Conference (per firm blog). Jellysmack operates as both a creator and a technology company — a structure that gives it direct experience in community building. It uses proprietary data and optimization tools developed for its own channels to power external creators, creating a combined model of media network and creator services firm.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, United States
Principals
Swann
Co-Founder
Michael
Co-Founder
Robin
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Jellysmack?
Jellysmack was co-founded by Swann, Michael, and Robin, who lead the company's strategy. The firm does not publicly disclose a separate investment committee or CIO; decisions are driven by the founding team (per firm website).
How does Jellysmack source proprietary deal flow?
Jellysmack sources creators through its original channel network, which includes Beauty Studio and Oh My Goal, and through its technology and data-driven platform that attracts partners. The firm's proprietary AI tools and first-party data serve as a differentiator in identifying and scaling creator partners (per firm website).
Is Jellysmack structured as a single family office or does it operate like a venture firm?
Jellysmack is not a family office. It operates as a creator growth company and media network, using technology and data to amplify content for creators and brands. It functions similarly to a hybrid of a media studio and a creator services platform (per firm website).
Does Jellysmack participate in fund commitments or only direct deals?
Jellysmack does not publicly report fund commitments. Its business model involves direct partnerships with creators and licensing of video IP for its original channels, rather than investment into third-party funds (per firm website).
What investment stages does Jellysmack typically target?
Jellysmack does not publicly disclose investment stages. Its operations focus on growth-stage and established creators, as evidenced by its partnerships with top-tier creators like MrBeast and Bailey Sarian (per firm website).
Which sectors does Jellysmack explicitly avoid?
Jellysmack does not publicly state any sectors it avoids. Its disclosed focus is entirely within the creator economy and digital content, spanning multiple genres such as beauty, sports, gaming, movies, and basketball (per firm website).
How is Jellysmack related to any parent or related vehicles?
Jellysmack is an independent company with no disclosed parent or sibling corporate vehicles. The firm owns and operates its original channels (Beauty Studio, Oh My Goal, Gamology, Binge Society, House of Bounce) as part of its own branding (per firm website).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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