# JFrog Ltd.

JFrog Ltd. is an Asset Manager based in Sunnyvale, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Sunnyvale, United States
- **Region:** North America
- **Address:** Sunnyvale, CA, United States
- **Founded:** 2008
- **Assets under management:** Undisclosed
- **Website:** jfrog.com
- **LinkedIn:** https://www.linkedin.com/company/jfrog

## Regulatory record

- **Reports private funds:** No

## About

JFrog Ltd. was founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Yossi Sela in Tel Aviv, Israel, with a focus on solving binary software management challenges. The company went public on the Nasdaq in September 2020 under the ticker FROG, raising over $400 million in its IPO. The firm operates the JFrog Platform, which includes Artifactory for binary repository management, Xray for security and compliance scanning, and Pipelines for CI/CD automation. Its technology serves enterprise clients such as Amazon, Facebook, and Google, across industries from finance to healthcare. The company has expanded through acquisitions like Vdoo in 2021 for $300 million to bolster DevSecOps capabilities. JFrog maintains a global footprint with offices in the United States, Israel, Netherlands, and the United Kingdom, employing over 1,200 people as of 2023. The company’s platform handles over 2 billion artifact requests per month and integrates with major cloud providers including AWS, Azure, and Google Cloud. A key differentiator is JFrog’s horizontal approach to the software supply chain — rather than targeting a single stage of DevOps, it addresses the entire lifecycle from development to deployment and security. This 'Liquid Software' vision, which emphasizes continuous updates and universal artifact management, positions it as a foundational piece of modern enterprise DevOps infrastructure.

## Sectors

- Enterprise Software
- DevOps
- Cybersecurity

## Offices

- Tel Aviv, Israel
- Amsterdam, Netherlands
- London, United Kingdom

## People

- Shlomi Ben Haim — CEO and Co-Founder
- Yoav Landman — CTO and Co-Founder
- Yossi Sela — VP R&D and Co-Founder

## Questions

### Who runs JFrog and what is their background?

Shlomi Ben Haim serves as CEO and co-founded the company in 2008 alongside Yoav Landman (CTO) and Yossi Sela (VP R&D). Ben Haim previously worked at Mercury Interactive and HP Software, bringing deep enterprise software experience.

### How does JFrog generate revenue?

JFrog operates a subscription-based model, selling access to its JFrog Platform which includes Artifactory, Xray, and Pipelines. Pricing is based on storage, users, and features, with enterprise licenses starting at several hundred thousand dollars annually.

### What investment stages does JFrog target in its own business?

JFrog does not operate as an investment firm; it conducts strategic acquisitions to enhance its product suite, such as the $300 million purchase of Vdoo in 2021 and the acquisition of Qwak AI in 2024.

### Which sectors does JFrog explicitly avoid in its software focus?

JFrog's platform is sector-agnostic, serving any company with software development needs, from financial services to healthcare. It does not avoid any sectors but prioritizes enterprises with complex DevOps requirements.

### What is JFrog's known posture on acquisitions?

JFrog is acquisitive, particularly targeting companies that add complementary security, AI/ML, or DevOps capabilities to its platform. Key acquisitions include Vdoo in 2021 and Qwak AI in 2024.

### How does JFrog's platform differ from open-source alternatives?

While Artifactory is based on open-source standards, JFrog's enterprise offering includes advanced features like high availability, team collaboration, integrated security scanning, and enterprise-grade support, differentiating it from community-run tools.

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- [Broadly](https://altss.com/profile/broadly)
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Last updated: 2026-06-03T20:00:00.000Z

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