# JOBI Capital

JOBI Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** wearejobi.com
- **LinkedIn:** https://www.linkedin.com/company/we-are-jobi

## Regulatory record

- **Reports private funds:** No

## About

JOBI Capital raised two funds, Jobi Capital I and Jobi Capital II ($50M+), focusing on early-stage Consumer Retail Technology companies. Jobi Brands is a celebrity-backed brand venture studio that pairs stars with consumer categories. The firm involves globally-minded sector experts creating and investing in consumer and retail startups.

## Sectors

- consumer & retail startups

## People

- Bilal Mekkaoui — Co-Founder
- Ryan Nelson — Co-Founder
- Courteney Cox — Advisory Board
- Abe Minkara — Advisory Board
- Emmanuel Thomassin — Advisory Board
- Pamela Baxter — Advisory Board
- Jonathan Goodwin — Advisory Board
- Tanya Fares — Advisory Board
- Billy Daley — Advisory Board

## Questions

### What investment stages does JOBI Capital target?

JOBI Capital targets a range of investment stages including early-stage, startup, expansion, and late-stage growth. The firm's approach is generalist, providing capital to companies from initial seed funding through to later venture rounds. This multi-stage mandate creates flexibility to support portfolio companies as they mature.

### Is JOBI Capital structured as a venture capital firm or a private equity firm?

JOBI Capital is categorized as a private equity firm with a venture capital strategy. While it falls under the broader private equity classification, its investment activities are focused on venture-stage companies. The firm's strategy explicitly spans early-stage and growth venture investments rather than buyout or control-oriented private equity.

### How does JOBI Capital source its investment opportunities?

JOBI Capital operates from New York City, a major hub for startup and venture activity, which provides natural proximity to deal flow across the Northeast US technology and innovation ecosystem. Specific sourcing methodologies including networks, proprietary channels, or accelerator relationships have not been publicly described by the firm.

## Related profiles

- [Joa Capital](https://altss.com/profile/joa-capital)
- [JobsOhio](https://altss.com/profile/jobsohio)

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Last updated: 2026-08-11T15:07:12.582Z

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