# Johnson Outdoors

Johnson Outdoors is an Asset Manager based in Racine, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Racine, United States
- **Region:** North America
- **Address:** Racine, WI, United States
- **Founded:** 1970
- **Assets under management:** Undisclosed (reports revenue, per the firm's 10-K, 2023)
- **Website:** johnsonoutdoors.com
- **LinkedIn:** https://www.linkedin.com/company/johnson-outdoors-inc

## Regulatory record

- **Reports private funds:** No

## About

JOHNSON OUTDOORS INC | 99 followers on LinkedIn.

## Sectors

- Consumer Goods
- Marine & Watersports
- Outdoor Recreation
- Diving

## People

- Helen Johnson-Leipold — Chairman and Chief Executive Officer

## Questions

### Who runs investment and strategic decisions at Johnson Outdoors?

Helen Johnson-Leipold, Chairman and CEO, has held the top role since 1999. She is the daughter of Samuel C. Johnson and the fifth generation of the founding family. The board includes independent directors, but the family's super-voting Class B shares give it control over major strategic calls, including acquisitions and capital allocation. There is no separate investment committee structure — strategic decisions flow through the executive team to the board.

### How is Johnson Outdoors related to SC Johnson?

Johnson Outdoors was incorporated in 1970 as Johnson Diversified, a carve-out from SC Johnson, the privately held consumer chemicals giant (Windex, Ziploc, Raid). Samuel C. Johnson created the entity to hold the family's non-wax businesses. The two companies now operate independently but share common family ownership and the same Frank Lloyd Wright-designed headquarters campus in Racine, Wisconsin.

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Last updated: 2026-06-03T20:00:00.000Z

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