Jones Soda Co.

Jones Soda Co.

Jones Soda Co. was founded in 1995 in Seattle by Peter van Stolk, who built the brand around user-generated label photography and unconventional flavors like 'Turkey & Gravy.' The company went public on the OTC market in 2002 and has since cycled through multiple CEOs. Catherine J. Clark, previously a board member, became CEO in 2023 (per SEC filing, 2023). Jones Soda generates revenue through wholesale distribution of its core soda line to retailers like Target and 7-Eleven, as well as direct-to-consumer sales. The company's cannabis strategy involves a licensing deal with a third-party producer to sell 'Mary Jones' cannabis-infused soda in select US states — a move disclosed in its 2023 annual report. The firm also sells branded merchandise and seasonal limited-edition runs. Geographically, distribution is concentrated in North America, with some international agreements in Canada and Japan (per the firm's filings). As of late 2024, Jones Soda employed about 30 people, according to public records. The company operates from a single Seattle office and has no disclosed investment management arm. In March 2024, the firm reported a net loss of $1.2 million on revenue of $16.6 million for the 2023 fiscal year, per its 10-K filing. Jones Soda's structural differentiator is its public-company status — it is a small-cap OTC-listed firm, not a traditional family office or asset manager. Its operating business generates cash flow from soda sales, and its cannabis pivot represents a bet on regulatory tailwinds without direct cultivation risk. Governance follows public-company norms with a board and fiduciary duties to shareholders.