# Kard

Kard is an Asset Manager based in United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** United States
- **Region:** North America
- **Assets under management:** Undisclosed
- **Website:** www.getkard.com
- **LinkedIn:** https://www.linkedin.com/company/kard-app

## Regulatory record

- **Reports private funds:** No

## About

Drive measurable growth with Kard’s commerce media network powered by predictive AI and first-party data to deliver personalized rewards that convert.

## Sectors

- FinTech
- Enterprise Software
- Media & Entertainment

## People

- Ben Mackinnon — CEO
- Gary Poster
- Nick Aguilar

## Questions

### Who runs Kard?

Ben Mackinnon is the CEO and founder of Kard. His leadership team includes Gary Poster and Nick Aguilar, as listed on the firm's website.

### How does Kard source its data and targeting capabilities?

Kard's platform is built on first-party transaction data from tens of millions of consumers, primarily Gen Z and Millennials, who are cardholders within its network. The firm uses this data with predictive AI to target offers to consumers it identifies as having high purchase intent.

### How does Kard make money?

Kard operates on a performance-based model. Marketers are charged only for verified purchases that result from Kard's campaigns, not for impressions, allowing for a direct measurement of return on ad spend.

### Is Kard a fintech company or an advertising network?

Kard functions as a hybrid of both. It describes itself as an independent commerce media network, providing an API-first platform that allows banks and fintechs to launch customized rewards programs, while simultaneously serving as a performance marketing channel for merchants.

### What is Kard's known posture on data security?

The firm states that security has been a core concern from its founding. Kard's platform was PCI Compliant and SOC 2 certified before launching its first customer, serving some of the largest banks, fintechs, and merchants.

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Last updated: 2026-06-03T20:00:00.000Z

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