# Keeler Investments Group

Keeler Investments Group is a Single Family Office based in Mercer Island, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Mercer Island, United States
- **Region:** North America
- **Address:** Mercer Island, WA, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** keelerinvestments.com
- **LinkedIn:** https://www.linkedin.com/company/keelerinvestmentsgroup

## Regulatory record

- **Reports private funds:** No

## About

Keeler Investments Group was established in 2007 by Rochelle (Shelley) Whelan. The office manages wealth that originated from H. Mason Keeler’s leadership of Overall Laundry Services, a major industrial laundry business in the Pacific Northwest. The firm allocates across early-stage venture, private equity and real estate. Positions span AgriTech, ClimateTech, Digital Health, PropTech and FinTech. Capital reaches companies at seed and growth stages through direct investments and alternative structures. Geographic reach covers North America, the Caribbean and South America, with additional holdings in Washington farmland and mixed-use properties. The team includes Allison Keeler as partner alongside Whelan. Adjacent vehicles include the Keeler Family Fund and H. Mason Keeler Endowments at the University of Washington. Whelan has held board roles at the Alliance of Angels and Girl Scouts of Western Washington.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Circular Economy
- Digital Health
- EdTech
- PropTech
- Robotics & Automation
- FinTech
- Mobility & Transportation

## People

- Rochelle (Shelley) Whelan — Partner
- Allison Keeler — Partner
- H. Mason Keeler — Founder

## Questions

### Who runs investment decisions at Keeler Investments Group?

Rochelle (Shelley) Whelan and Allison Keeler serve as partners. Decisions remain within the family and its operating-company partners.

### What investment stages does Keeler Investments Group target?

The office focuses on early-stage, seed and growth opportunities alongside private equity and real estate.

### Does Keeler Investments Group participate in fund commitments or only direct deals?

The firm uses direct investments, alternative VC models and real estate holdings rather than broad fund commitments.

### How is Keeler Investments Group related to Overall Management Company?

Whelan and family members maintain ownership and board ties to Overall Management Company, the entity that succeeded Overall Laundry Services.

## Related profiles

- [KEC Ventures](https://altss.com/profile/kec-ventures-citron-family-office)
- [Keiretsu Capital](https://altss.com/profile/keiretsu-capital)

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Last updated: 2026-08-10T15:54:10.904Z

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