Keener Financial Planning

Keener Financial Planning operates on a fee-only basis, charging clients directly for financial planning and investment management services. This model eliminates commissions or hidden fees from product sales, ensuring the firm's advice is not influenced by third-party compensation. The exact fee schedule is disclosed in the firm's Form ADV, which is publicly available through the SEC's Investment Adviser Public Disclosure (IAPD) database.

Yes, as a registered investment advisor (RIA), Keener Financial Planning is held to a fiduciary standard under the Investment Advisers Act of 1940. This means the firm must act in its clients' best interests at all times, disclosing any potential conflicts of interest. This is a higher standard than the suitability standard that applies to broker-dealers.

Based on the firm's name and RIA registration, Keener Financial Planning primarily serves individual retail clients, likely including retirees, professionals, and families. The firm focuses on comprehensive financial planning rather than just investment management, making it suitable for clients seeking holistic guidance on retirement, taxes, estate planning, and cash flow management.

Keener Financial Planning is regulated by either the U.S. Securities and Exchange Commission (SEC) or its home state's securities regulator, depending on its assets under management. As an RIA, the firm must file Form ADV annually, which includes information about its business practices, fees, disciplinary history, and key personnel. This filing is publicly accessible via the SEC's IAPD website.

As a fee-only fiduciary, Keener Financial Planning likely recommends low-cost, diversified investment vehicles such as index funds, ETFs, or individual securities tailored to each client's risk tolerance and goals. The firm avoids proprietary products or high-commission investments. Specific portfolio holdings are determined on a client-by-client basis.