Kennon Financial

Kennon Financial manages client assets through individually managed accounts rather than pooled funds or third-party strategist models. Its advisors construct portfolios using a combination of direct equity and fixed-income holdings, ETFs, and mutual funds. Model weightings are set internally by the firm's investment committee, then customized to each client's tax situation and spending requirements. The firm handles all rebalancing and trading in-house.

The firm allocates across large-cap US equities, international developed and emerging-market stocks, investment-grade corporate and government bonds, high-yield fixed income, and real estate investment trusts. Cash equivalents and municipal bond ladders serve as ballast in taxable accounts. Each allocation is dialed up or down depending on a client's income needs, risk tolerance, and tax bracket.

Yes. Tax management is integral to the investment process. The firm employs municipal bond ladders for clients in high tax brackets, systematic tax-loss harvesting within taxable accounts, and asset location strategies that allocate tax-inefficient holdings to qualified retirement accounts. Kennon coordinates directly with client CPAs and estate attorneys on trust funding, charitable giving, and required minimum distributions.

Kennon Financial retains full in-house control over investment decisions, trading, and portfolio rebalancing. Rather than delegating discretionary management to external strategists or turnkey asset management platforms, the firm's own investment committee sets model allocations and its advisors execute trades directly. This vertical integration eliminates delegation risk and keeps investment rationale tied closely to the financial plan.

The firm operates from a single office in Sarasota, Florida, but serves clients nationally across the United States. Its client base spans multiple states, supported by remote engagement and coordination with local tax and legal professionals.