# Keystone Advisory Group

Keystone Advisory Group is a Bank / Wealth / Trust based in Hollister, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Hollister, United States
- **Region:** North America
- **Address:** Hollister, CA, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** www.thekey2retire.com
- **LinkedIn:** linkedin.com/company/keystoneadvisorygroup

## Regulatory record

- **CRD number:** 168574
- **SEC file number:** 801-78478
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/168574

## About

Keystone Advisory Group opened in 2010 in Hollister, California, a San Benito County seat removed from the major financial centers. The firm registered as an investment adviser with the state, deliberately positioning itself to serve a local client base of individuals, high-net-worth families, trusts, estates, and charitable organizations. Its website domain, www.thekey2retire. The firm operates a planning-led model, constructing portfolios built around retirement income, tax efficiency, and multi-generational transfer. Asset-class exposure typically spans equities, fixed income, and liquid alternatives, deployed through separately managed accounts and mutual fund or ETF sleeves. Keystone serves as a fiduciary, a structural point that distinguishes its client relationship from a broker-dealer. Its geographic footprint is concentrated in California's Central Coast and the broader Bay Area, though the firm's remote-service capabilities extend its reach to clients who relocate or have secondary residences elsewhere. Keystone does not publicly report assets under management or total professionals, a common posture for a sub-scale RIA that transacts a significant portion of its business through one-to-one advisory relationships. There is no evidence of adjacent vehicles — no philanthropic foundation, real-asset operating arm, or multi-family-office extension operating under the Keystone banner. Structurally, Keystone's differentiator is its geography. Where most RIAs cluster around San Jose and San Francisco, the firm operates from a lower-cost market that places it physically closer to agricultural wealth, small-business owners, and retirees who value in-person consultation. This local embeddedness substitutes for the institutional sourcing advantages that larger firms derive from scale.

## Questions

### What is the firm's fiduciary posture toward clients?

Keystone Advisory Group operates as a registered investment adviser, subject to a fiduciary duty that requires it to place client interests ahead of its own. This standard applies across all client relationships — individuals, high-net-worth families, trusts, and estates — and differentiates its service model from a suitability-standard broker-dealer.

## Related profiles

- [Keyspan Corporation Union VEBA Master Trust](https://altss.com/profile/keyspan-corporation-union-veba-master-trust)
- [Keystone Employees' Retirement Plan](https://altss.com/profile/keystone-employees-retirement-plan)

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Last updated: 2026-08-11T02:43:31.692Z

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