# Kick

Kick is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Assets under management:** Undisclosed
- **Website:** kick.co
- **LinkedIn:** https://www.linkedin.com/company/soukick

## Regulatory record

- **Reports private funds:** No

## About

Kick is an applied AI company building the future of accounting. It is bringing together the AI and accounting industry to automate the finances for millions of business owners. Kick is the agentic ledger that does your books with you, offering self-driving bookkeeping.

## Sectors

- Enterprise Software
- AI/ML
- FinTech

## People

- Conrad Wadowski — Founder

## Questions

### Is Kick structured as a fund or an operating business?

Kick is structured as an operating business — an applied AI company building bookkeeping software. It is not a venture capital or private equity fund. Its capital comes from more than 60 angel investors backing the company directly, rather than committing to a pooled investment vehicle.

### What is Kick's investment strategy?

Kick does not pursue a portfolio-investment strategy. The firm deploys its capital to engineer a self-driving bookkeeping platform that automates transaction categorization, tax deductions, and multi-entity accounting for entrepreneurs and accountants. Its returns are tied to the commercial success of the software product.

### How does Kick's founder background shape the firm?

Founder Conrad Wadowski previously built and sold the online-course platform Teachable for $250M. He has stated that his own experience as an entrepreneur — where he found taxes to be his largest expense — directly motivated Kick’s mission. The firm’s product focus reflects a founder who lived the financial-operations problem Kick aims to solve.

### Who backs Kick?

Kick discloses backing from more than 60 angel investors with backgrounds at companies including Stripe, Notion and Square. Named individual backers on the firm’s website include Lachy Groom, Scott Belsky, Sahil Lavingia, and Soleio Cuervo, among others.

### Does Kick manage external capital?

No. Kick does not manage third-party capital in a fund structure. The firm raises equity from angel investors who take direct stakes in the operating company, aligning their returns with Kick’s performance as a software business.

### What market does Kick's product serve?

Kick targets small business owners, entrepreneurs and accountants who need automated bookkeeping and tax-ready financials. The platform supports multi-entity businesses and emphasizes deductions that are commonly missed, such as home-office and vehicle expenses.

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Last updated: 2026-08-11T15:07:12.582Z

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