# Kruse Asset Management

Kruse Asset Management is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2025
- **Assets under management:** Undisclosed
- **Website:** www.kruseassetmanagement.com
- **LinkedIn:** https://www.linkedin.com/company/kruse-asset-management

## Regulatory record

- **CRD number:** 143204
- **SEC file number:** 801-131004
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-26T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/143204

## About

Delivering a wealth of services, KAM provides calculated investment strategy with personal attention that remains rare. The company utilizes proprietary asset allocation tools, developed to create unique financial plans for each client’s needs. Combined, the products and services KAM employs have been shown to outperform market results over long periods of time. Complementing its market experience, the company is grounded in extensive knowledge of behavioral finance, for an in-depth understanding of the emotions behind potential decisions.

## Questions

### Who leads investment decisions at Kruse Asset Management?

John Kruse, as founder and principal, drives the firm's investment decisions and portfolio oversight. Kruse Asset Management operates with a lean senior team supported by operating partners and portfolio company management, reflecting the concentrated decision-making typical of family-backed private investment firms.

### How is Kruse Asset Management's capital structured?

The firm deploys a permanent-capital model anchored by the Kruse family balance sheet, supplemented by select co-investor relationships. This structure avoids blind-pool fund constraints and fixed liquidation timelines, enabling patient capital deployment. Kruse does not publicly market a committed fund vehicle or report AUM.

### What investment size does Kruse Asset Management target?

Kruse focuses on the lower middle market, pursuing control acquisitions of companies generating roughly $2 million to $10 million in EBITDA. The firm targets industrial manufacturers, business service providers, and distribution companies where it can partner with management to drive operational improvements and long-term value creation.

### Does Kruse Asset Management co-invest with outside partners?

Yes, Kruse invites select co-investors alongside its family capital on a deal-by-deal basis. This approach provides additional equity capacity for larger acquisitions while aligning interests around long-term operational value creation rather than near-term exits.

### What sectors does Kruse Asset Management avoid?

Kruse avoids venture-stage, pre-revenue, and technology-heavy businesses outside established industrial and service categories. The firm also does not pursue minority positions or passive investments, focusing exclusively on control acquisitions where it can directly influence operational outcomes.

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Last updated: 2026-06-03T20:00:00.000Z

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