# Kstartup

Kstartup is an Asset Manager based in Sejong, South Korea.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Sejong, South Korea
- **Region:** Asia
- **Address:** Sejong, South Korea
- **Assets under management:** Undisclosed
- **Website:** www.k-startup.go.kr
- **LinkedIn:** https://www.linkedin.com/company/kstartup

## Regulatory record

- **Reports private funds:** No

## About

Kstartup offers workspace, technical, operational, and business mentoring, as well as seed funding. The firm has made 10 investments. Its most recent investment was in FIRMMIT through the Incubator/Accelerator program on August 26, 2024.

## Sectors

- Enterprise Software
- AI/ML
- Mobility & Transportation
- Digital Health
- AgriTech & FoodTech

## People

- David Lee — Founder
- Richard Min — Founder
- Rodney Yi — Founder

## Questions

### Who runs investment decisions at Kstartup?

Kstartup's investment activity is overseen by its three co-founders: David Lee, Richard Min, and Rodney Yi. David Lee is a former Google executive and current Venture Partner at SK Telecom Ventures, which gives him visibility into corporate venture decision-making alongside Kstartup's government mandate. Day-to-day cohort selection involves a multi-stage review by in-house evaluators and external industry specialists, but final equity investments through the KStartup Winwin Fund are executed in partnership with Company K Partners.

### How does Kstartup source its deal flow?

Kstartup sources deal flow almost entirely through the open application process for its annual Grand Challenge accelerator. The program receives applications from startups across more than 95 countries, with the 2016–2023 period generating over 1,400 total submissions. No proprietary scouting network or closed-door referral system exists; the public, competitive application — combined with the founders' extended networks at firms like Google, SK Telecom, and CP Entertainment — forms the pipeline.

### Does Kstartup participate in fund commitments or only direct deals?

Kstartup's equity exposure is channeled through the KStartup Winwin Fund, which is structured as a venture capital vehicle managed by Company K Partners. This fund makes direct equity investments into Grand Challenge graduates and other Korea-bound startups. Philanthropic or endowment-style fund commitments are not part of Kstartup's mandate, which focuses exclusively on direct company-level support and selective co-investment positions.

### What investment stages does Kstartup typically target?

Kstartup targets early-stage companies — primarily seed and startup phase — that are ready for internationalization into the Korean market. The Grand Challenge is designed for teams that have built a minimum viable product and are seeking an Asian beachhead. Later-stage follow-on investments through the Winwin Fund occasionally extend support into Series A territory for high-performing graduates.

### How is Kstartup related to the South Korean government?

Kstartup is an initiative of South Korea's Ministry of SMEs and Startups (MSS). The ministry funds the accelerator program directly, making Kstartup a policy execution arm rather than an independent private entity. This relationship determines the firm's budget cycle, reporting obligations, and mandate — Kstartup exists to convert global innovation talent into Korean economic assets, and its performance is measured in jobs created and foreign-direct-investment dollars alongside investment returns.

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- [KSP](https://altss.com/profile/ksp)
- [KSV Global](https://altss.com/profile/ksv-global)

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Last updated: 2026-06-03T20:00:00.000Z

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