# L Marks

L Marks is a Venture Capital based in Minnetonka, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Minnetonka, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.lmarks.com
- **LinkedIn:** https://www.linkedin.com/company/l-marks

## About

L Marks is an SEC-registered investment adviser in Minnetonka, MN, registered since 2008. The firm manages $2.0 billion in assets, with $1.8 billion managed on a discretionary basis. It has 14 employees and 9 investment advisers.

## Sectors

- Enterprise Software
- Industrial Tech
- IoT & Hardware
- Mobility & Transportation
- Energy Transition & Renewables
- PropTech
- Insurance
- Logistics & Supply Chain

## Offices

- Woburn, MA, United States

## People

- Daniel Saunders — Chief Executive Officer

## Questions

### How does L Marks source its deal flow?

L Marks sources primarily through structured corporate innovation programs it designs and operates for partners like BMW Group, British Gas owner Centrica, and Lloyd's of London. These 10-to-12-week programs embed L Marks teams inside the corporate to scout startups globally against a jointly developed problem statement. Startups that complete the pilot phase often enter L Marks's direct-investment pipeline, and the firm also evaluates deals independently based on sector theses refined through repeated corporate mandate work.

### How is L Marks compensated by corporate partners?

Corporate partners pay program design and management fees to L Marks for scouting, evaluating, and piloting startups. These fees provide an operating-company revenue stream separate from fund management fees and carried interest. The specific fee structures are negotiated bilaterally and are not publicly disclosed.

### What distinguishes L Marks from a traditional venture capital firm?

The firm is a hybrid: it generates revenue from corporate innovation programs while also investing its own fund capital into startups. This means L Marks carries less pressure to deploy large amounts of fund capital quickly, because fees from partners like BMW and British Gas cover significant operating costs. It also means the firm's deal pipeline is shaped by real procurement demand from large industrials — a sourcing moat that pure-play VCs do not possess.

### Which sectors does L Marks explicitly avoid?

L Marks concentrates on sectors where large industrials and insurers run meaningful physical or regulated operations: mobility, manufacturing, energy, real estate and infrastructure, logistics, and insurance. It has not targeted pure consumer internet, biotech, or pharmaceutical verticals in its publicly disclosed programs, aligning its focus with corporate partners that require enterprise or industrial-grade technology.

## Related profiles

- [LLYC Venturing](https://altss.com/profile/llyc-venturing)
- [LM Finanz](https://altss.com/profile/lm-finanz)

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Last updated: 2026-06-03T20:00:00.000Z

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