# L.A. Libations

L.A. Libations is an other based in El Segundo, United States.

## Overview

- **Organization type:** other
- **Headquarters:** El Segundo, United States
- **Region:** North America
- **Address:** El Segundo, CA, United States
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/l-a-libations

## Regulatory record

- **Reports private funds:** No

## About

LA Libations is a beverage incubator and accelerator based in El Segundo, California. Founded in 2009, the company creates and accelerates beverage brands focused on health and wellness. It offers services such as brand creation, retail strategy, and market position building to emerging and established companies.

## Sectors

- Consumer Goods
- Luxury

## Questions

### What is L.A. Libations' relationship with BodyArmor?

L.A. Libations co-created BodyArmor and served as its incubator during the brand's formative years, handling formulation, manufacturing, and initial retail placement. The firm held an equity stake in BodyArmor and remained involved through its growth phase until Coca-Cola acquired full control of the brand in 2021 for $5.6 billion (per Coca-Cola Company, 2021). The exit validated L.A. Libations' model of taking operational equity in early-stage beverage brands.

### Does L.A. Libations operate as a venture capital fund?

No. L.A. Libations does not raise outside capital from limited partners in the manner of a traditional venture capital fund. The firm takes equity positions in the brands it incubates using its own balance sheet and selective co-investor relationships, but its primary function is operational—providing manufacturing access, retail relationships, and go-to-market execution in exchange for contingent compensation and ownership stakes.

### How does L.A. Libations make money?

L.A. Libations generates revenue through a blend of equity returns from successful exits, advisory fees charged to brand partners, and distribution commissions tied to the sales volume it facilitates. This multi-line revenue model aligns the firm with brand growth but also provides ongoing income independent of liquidity events. The exact compensation mix varies by brand engagement.

### Is L.A. Libations only focused on non-alcoholic drinks?

Historically L.A. Libations has focused exclusively on non-alcoholic beverages, but in September 2023 the firm announced a joint venture with Molson Coors to incubate alcohol brands in hard seltzer, canned cocktail, and other emerging adult-beverage categories. This expansion applies the firm's incubation model to a new, adjacent market for the first time.

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Last updated: 2026-06-03T20:00:00.000Z

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