# La Rosa Holdings La Rosa Holdings is an Asset Manager based in Celebration, United States. ## Overview - **Organization type:** Asset Manager - **Headquarters:** Celebration, United States - **Region:** North America - **Address:** Celebration, FL, United States - **Founded:** 2020 - **Assets under management:** Undisclosed - **Website:** larosaholdings.com ## Regulatory record - **Reports private funds:** No ## About La Rosa Holdings Corp. was founded in 2020 by CEO Joe La Rosa. The company operates a technology-driven residential real estate brokerage platform, providing agents with a commission structure that includes revenue share and equity ownership opportunities. La Rosa's model applies a franchising approach, expanding nationwide through agent recruitment and the acquisition of smaller brokerages (per SEC filings, 2023). The firm completed a direct listing on the Nasdaq in October 2023 under the ticker LRHC. The company's core strategy revolves around a decentralized, agent-centric business model. La Rosa provides services across residential real estate sales, property management, and coaching/mentoring for agents. The firm's agent base has grown through targeted acquisitions of brokerages in markets such as Texas and the Carolinas (per the firm's official communications, 2024). Revenue is derived primarily from real estate commissions, with additional income from franchise fees and coaching programs. Technology plays a supporting role through a proprietary platform designed to streamline transaction management and agent collaboration. In May 2024, La Rosa Holdings announced a partnership with Radiance Property Group to expand its presence in Texas through a franchise agreement (per GlobeNewswire, May 2024). The company's corporate structure includes a majority-owned subsidiary, La Rosa Realty, which serves as the primary operating entity. Joe La Rosa remains the controlling shareholder post-listing. The firm maintains its headquarters in Celebration, Florida, and reports its financials periodically as a public company subject to SEC disclosure requirements. La Rosa Holdings operates as a hybrid — part brokerage, part platform consolidator. Its public-company status and use of equity as acquisition currency distinguish it from privately held residential brokerages that must fund growth through retained earnings or debt. This capital-structure difference gives the firm a mechanism to scale quickly, though it also exposes the business to the same market volatility and public-reporting pressures that private competitors avoid. ## Sectors - Real Estate - PropTech ## People - Joe La Rosa — CEO - Alex Santos — COO - Kent Metzroth — EVP ## Questions ### Who runs investment decisions at La Rosa Holdings? Investment and acquisition decisions are overseen by CEO Joe La Rosa, who founded the company and controls a majority of its voting equity. The firm's acquisitions of smaller residential brokerages are approved at the executive level, with Joe La Rosa and his senior management team identifying and executing deals. As a public company, material acquisitions are disclosed in SEC filings. ### How does La Rosa Holdings acquire other brokerages? La Rosa uses a combination of cash and stock to acquire independent residential brokerages. Because the company is publicly traded, it can offer sellers equity in La Rosa Holdings as part of the transaction consideration. This approach allows acquired brokerages to retain a financial interest in the broader platform's growth. ### How is La Rosa Holdings related to its subsidiary La Rosa Realty? La Rosa Realty is the majority-owned operating subsidiary of La Rosa Holdings. It conducts the day-to-day residential brokerage business, including agent management, transaction processing, and franchise operations. The holding-company structure is designed to support corporate-level activities such as M&A and public-company compliance. ## Related profiles - [Twin Hospitality Group](https://altss.com/profile/twin-hospitality-group-inc) - [Stark Focus Group](https://altss.com/profile/stark-focus-group-inc) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/la-rosa-holdings-corp Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology